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Posts

  • 3 Ways to Squeeze More From Your Marketing Automation - 03/05/2016
    Let’s face it: your marketing automation system is hungry. It’s hungry for leads, and information on those leads. All. The. Time. That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and... The post 3 Ways to Squeeze More From Your Marketing Automation appeared first on Vidyard.
  • How to Use Pacing in Your Video Soundtrack – 5 Considerations - 28/04/2016
    So, you’ve found the perfect music for your next video. Now it’s time to get splicing! Some marketers and video editors prefer cutting video to music and others like their music to be dropped in after the initial edit. Whichever you prefer, the abstract, yet important technique... The post How to Use Pacing in Your Video Soundtrack – 5 Considerations appeared first on Vidyard.
  • Introducing the Worst Buzzword Ever: #Crexecution - 26/04/2016
    Marketers complain all the time that creativity gets killed by too many processes, but creativity let loose often loses track of what the end goal truly is. Yes, it’s possible to be too creative, too cute, and in the process, create campaigns that are far too complex... The post Introducing the Worst Buzzword Ever: #Crexecution appeared first on Vidyard.
  • Why Knowledge of This Might Be All You Need for Better Leads - 21/04/2016
    Knowledge is power. Like knowing that your top quality leads — those that MQL — are 3.4x more likely to have engaged with video content than those that didn’t. (Psst … Altium knows this!) This type of knowledge is like TOP TIER® gasoline with 10% ethanol. It’s... The post Why Knowledge of This Might Be All You Need for Better Leads appeared first on Vidyard.
  • How to Increase Open Rates and Better Engage Prospects - 20/04/2016
    Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice. That’s why I coach my team of sales development rockstars at LevelEleven personalized outreach to only... The post How to Increase Open Rates and Better Engage Prospects appeared first on Vidyard.
  • Vidyard Named Finalist for 2016 Marketo Revvie Awards - 19/04/2016
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “Partner of the... The post Vidyard Named Finalist for 2016 Marketo Revvie Awards appeared first on Vidyard.
  • Turning the Funnel on its Head - 18/04/2016
    Getting the most leads is the main goal of the B2B world, right? At least, it used to be. A lot of companies these days are realizing that getting thousands of leads might not be all that effective if you have to weed out 90% of them... The post Turning the Funnel on its Head appeared first on Vidyard.
  • Managing and Organizing Your Growing Video Library - 15/04/2016
    Remember going to the library as a kid: strolling through the book racks neatly organized by subject and author until you found a stack of books to bring home and read? Now imagine if that library wasn’t the organized masterpiece the librarians spent countless hours maintaining. Goosebump... The post Managing and Organizing Your Growing Video Library appeared first on Vidyard.
  • Forrester Sounds the Digital Marketing Alarm - 12/04/2016
    The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. While conferences... The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard.
  • A Marketer’s Guide to Advertising on Facebook and Instagram with Video - 11/04/2016
    When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. As a result, viewers are engaging with social video ads... The post A Marketer’s Guide to Advertising on Facebook and Instagram with Video appeared first on Vidyard.

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