Video Animation For Business | Animated Video Production



Forgot Password? / Help
Call Us Today +1 408.359.8805

Request A Quote

"...Explain Your Business With Video Animation !! We Specialize In Producing High Converting Animated Explainer Videos That Work Great For Your Business Or Website - Our Video Animations Engage, Explain,Train and Convert !...."
Corporate Video Animation and Animated Explainer Video Production Service for Business, Helping You Leverage Your Product or Service.

Animated Explainer Video for Business

Does your business need to explain something to a lot of people across the board ? Explainer Video increases conversion rates and gets sales..quickly !! ..power up your search engine rankings for your company with an animated video, generate highly qualified local and international leads today. Explanation videos explain what you a fun and engaging way and our videos quickly and effectively summarize complex ideas into easy to understand concepts.. so why not create an explainer video for your business ? check out our recent animated-explainer video styles here. Research has proved that by stimulating both the auditory and the visual senses there's is a distinct increase in retention, video animations have been proven as the best way to maintain the attention of users by an average of 58% ! as well as explain complex or boring concepts and products in an easy, fun to learn step-by-step approach animated videos are by far the best way to educate and inform. You get exposure all over the Internet and with the right production company can get to or near the top of the top Internet search engines such as Google and Yahoo...increase your market reach drastically with our video animation service today


We Create Animated Explainer Videos

Here at the Video Animation Company we only produce high quality video explainers for all types of online business from startups to corporates as well as animated videos for Education. As a company that provides video production for all types of businesss we realise that video works particularly well in helping both you and your team promote your message across the web and is great marketing tool, which can help leverage sales and leads..!, whatever your business - whatever your message.. connect with prospects and other businesses, advertise your brand with the combined power of web video and the immediacy of social networking.. get seen online, on mobile devices by millions of video viewers worldwide today with web's never been easier to engage and grow with video as part of your content marketing strategy ! ..generate a viral sensation with your very own animated explainer video today


Animated Video For Business

Animated explainer videos come in various styles and with varying timelines, typically however most business or corporate video messages are between 60-90 seconds with instructional videos varying from 60 - 120 seconds + delivery format is typically MP4 and can be made in any language as well as designed to fit a corporate style or particular branding. Companies and organisations can now easily explain procedures, applications, services etc across a wide range of subjects in a shorter space of time using explainers to convey information easily than ever before to both customers and employees. By getting the mix of increased retention - good scriptwriting which focuses on solving a problem and the high effectiveness of web video you got yourself an extremely powerful tool that will both educate and attract your target market with laser like accuracy. why not try out video animation for your business today quote


Animated Video Marketing Converts..

As well as animated website company videos you can also market your websites business message with: • video advertising • promotional videos • video banner ads • video marketing • viral videos • corporate videos • TV Advertising • social video networking The following are the main marketing benefits of these kind of videos, (supported by several researches and surveys) : - Use Video to Boost Your SEO Online visibility boost (SEO): video has 53 times more chances of being found organically on search engines. - Bounce rate reduction: average visit time spent on a webpage with an embedded video increases from initial 8 seconds to 2 minutes. - Conversion rates increase: landing page placed explainer videos can grow conversions (turn visitors into customers) up to 65%. - E-mail click-through rate increase: emails sent with video content increase click-through rate by 100%. - ROI boost: 52% of US-based marketing professionals mention marketing videos as the online content with the best ROI. With a professionally produced HD Video Animation or HD Animated Video Commercial you can easily and inexpensively increase your market reach in weeks!..we can even help with Video SEO get your free business video animation commercial quote now

If you’re currently in the research phase or simply looking for help in choosing the right video to match your current budget, we invite you to reach out to discuss your project today.To schedule a FREE consultation with one of our team right now, simply click on the button on the right for more details.
Check out Further Animated Explainer Video Examples Below:

Our Featured Clients

If you’re currently in the research phase or simply looking for help in choosing the right video to match your current budget, we invite you to reach out to discuss your project today.To schedule a FREE consultation with one of our team right now, simply click on the button on the right for more details.

..So your business message needs to make an immediate impact. If your brand doesn’t instantly resonate, you’ve immediately lost them...In business branding, connecting with you audience is everything. Those with too much to say get a polite nod and a quick exit from the conversation.

Tell a Story They Can Become a Part of ...Simple, Short, and Direct Videos Generate Credibility, Understanding, and Results


These guys really are very professional, they both listen and understand and go beyond your needs...we have used them for all our internal training videos and a sales promotions ...full five stars

Alain Dionne-Marketing Director
Alain Dionne-Marketing Director

The entire process was smooth, easy and incredibly efficient. HP is thrilled with the final product and the video has already made a huge impact in our organization

Katharina Goettlicher – Marketing Manager
Katharina Goettlicher – Marketing Manager

Working with the video animation team was a great experience! they surpassed our expectations with friendly, well co-ordinated project management. We will definitely use these guys again for our next whiteboard video series.

Unisys Security Solutions Team
Unisys Security Solutions Team

VACs team efforts impressed us here at Equinix on multiple levels...excellent communication throughout the project lifecyle, they made this complex task fun,stress free on budget and on time ! ....

Lynn Osbourne
Lynn Osbourne

"The Video Animation are our go to guys for all our in-house training videos. After searching the web for some time we discovered a team who both understood our requirements, translated them, then implemented, quickly, professionally and efficiently"

Pam Barker Marketing Manager - Iron Mountain

Learn How The Theory of Dual Coding Works to Make Your Marketing Message Seem Interesting and Sound impressive

Is dual-coding theory helpful for business? Visuals work really well and add lots addtional data and aid in helping your customer retain what they are viewing and according to the brain science, our heads fill up with visuals more readily than the use of textual data.

Recent studies have shown that if you stimulate only the auditory sense people will actually retain on average around 10% of what they hear..however using both senses ie: stimulating both the auditory and visual sense ( audio/video) the information retention rate increases by a staggering 58 percent !

As you can see, just by using both the visual and auditorial aspects of dual coding an explainer video is the perfect vehicle to easily convey complex business ideas or other educational concepts ie: training etc and distill them into an effective way of conveying your value proposition and making that all important emotional connection with your audience

Businesses Are Living in the World of Dynamic Content Where They Have Limited Time to Attract Attention and Control Actions

At The Video Animation Company we focus on retention as well as attention. Your audience is already bombarded by numerous options and unlimited information, capturing and retaining their attention is a difficult and task. People have short attention spans, so your brand needs to make an immediate impact ...The longer the pitch, the higher the chance of disconnect

That is the reason we create videos that are able to condense your message in around 60 second story that has the potential to convey your message quickly, informatively and in a fun way .

Explain or Train – Around 60 Seconds is All You Need

At The Video Animation Company, we believe that if you can’t explain your message quickly and coherently, its probably better not explain it at all!

Whether it is a training video or a marketing advert, a shorter and more direct video is the best way to make sure better understanding and higher engagement level among your audience.

Around 60 Seconds is what it takes to tell a story and sell a point!

Working with The Video Animation Company

Who Are and What We Do

We Understand You Business and Help Others Understand It as Well

The Video Animation Company prides itself as being one of the pioneers in animated business videos. We aim to offer businesses a more effective platform to touch their target market by presenting their marketing messages in the form of relatable stories. We have served a multitude of clients from srtups to corporates to simplify and streamline their marketing strategy by leveraging effective and efficient options. Whether it’s a simple idea, a unique concept, a distinguished product, or a distinct product, you can rely on our abilities and expertise to present it in the form of compelling stories you can share with the world. .

Whether you have an idea you need to shape, or need to find an idea you can turn into a story, we are here to help you. From brainstorming to storyboarding, we have it all covered. Schedule a free consultation by requesting a quote today.

If you’re currently in the research phase or simply looking for help in choosing the right video to match your current budget, we invite you to reach out to discuss your project today.To schedule a FREE consultation with one of our team right now, simply click on the button on the right for more details.

100s of Satisfied Clients

“Awesome to work with. Incredibly organized, easy to communicate with, responsive with all iterations, beautiful work....highly recommended”
- Kristina Mitchell -

"The Video Animation Company’s combination of creativity and professionalism was exactly what we needed. Our team of professionals had strong opinions on the project. The Video Animation Company was able to take on board their ideas and steer us towards an outcome that we are proud of.”
- Barak Goldstein- Terra Ventures

The Animated Explainer Video Lifecycle How It Works

We are the answer to both corporates and startups who are looking to capture the attention of their audience. As experts, we will focus on developing a powerful video, along with an effective call-to-action. With our keen aesthetic sense and technical expertise, we create interesting, informative and well-crafted videos which reach out and capture the imagination of your customers. Quality is our mantra, which is why we make it easy for our clients to consult, review and revise each section of the project every step of the way.

If you’re currently in the research phase or simply looking for help in choosing the right video to match your current budget, we invite you to reach out to us discuss your project today.To schedule a FREE consultation with one of our team right now, simply click on the button on the right for more details.


These guys really are very professional, they both listen and understand and go beyond your needs...we have used them for all our internal training videos and a sales promotions ...full five stars

Alain Dionne-Marketing Director
Alain Dionne-Marketing Director

The entire process was smooth, easy and incredibly efficient. HP is thrilled with the final product and the video has already made a huge impact in our organization

Katharina Goettlicher – Marketing Manager
Katharina Goettlicher – Marketing Manager

Working with the video animation team was a great experience! they surpassed our expectations with friendly, well co-ordinated project management. We will definitely use these guys again for our next whiteboard video series.

Unisys Security Solutions Team
Unisys Security Solutions Team

VACs team efforts impressed us here at Equinix on multiple levels...excellent communication throughout the project lifecyle, they made this complex task fun,stress free on budget and on time ! ....

Lynn Osbourne
Lynn Osbourne

We Want You to Expect the Best

At The Video Animation Company, we believe not just in fulfilling client’s requirements, but also in exceeding their expectations and setting new standards with every single project we handle. From the talent we hire to the technology we use, and from the process we follow to the result we deliver, we promise the finest quality in every single aspect of our business. Our excessive attention to detail and our uncompromised commitment to quality helps us satisfy our clients beyond their imagination.

So, we want you to expect nothing less than the best. And our definition of the best is based on three aspects of quality we guarantee


No Second promises

We set one realistic deadline and meet it no matter what


Transparent Process

We keep you involved and informed throughout the process


Complete Responsibility

We get all the aspects of the job done in one go

Sounds good ... I'm ready to learn more

Our Work Speaks for Itself

Our videos speak not just on the behalf of our clients but they also speak about what we do. Take a look at the list of amazing clients we have worked for and how we helped them explain their business in the simplistic manner. Having worked with over 400+ Start-ups, Corporates and Educational Facilities we believe by now that our work speaks for itself. Browse just a few of our most recent animation projects below.

"We have been really impressed by The Video Animation Company’s ability to literally read our minds and deliver a series of corporate training videos that perfectly symbolizes our vision yet conveying the stylish, elegant and modern imagery we needed to train and sustain the international development of our company.”
-Pramod Jaiswal Celoxis - Project Management Software.

"The Video Animation Company grasped our needs and produced a stunning video. When feedback was needed, project modifications were made very quickly. We really appreciated The Video Animation Company’s flexibility and efficiency. It’s great to work with a team so open-minded and responsive. Thank you!”.
- Liz Strong - American Express.

Yes ! I'm interested tell me more

Latest Posts animated video production | Video Animation for Business


Nonlinear video marketing: A marketers guide

Diversify your brand narrative with a multi-platform marketing campaign strategy

The attention economy is not growing,” asserts CRM Essentials’ co-founder, Brent Leary, and many marketing strategists would agree. In today’s fast-paced mobile world, it’s become increasingly difficult to make an impression with traditional marketing techniques, as ever-more sophisticated methods - incorporating multiple formats and publishing platforms - take hold and make their presence felt.

This is known as nonlinear marketing, and in this article we’ll explore how and why the use of such abstract strategies can be so successful, and how you can start to incorporate nonlinear into your narrative.

The value of video

Cisco has predicted that 80% of all Internet traffic will be video content by 2019, revealing a growing trend for smartphone streaming that has put advertisers the world over on hot alert. There are many other reasons to embrace video marketing, and I’ve gone to the trouble of collating a few stats:

  • 75% of people are less likely to opt-out of mailing lists if a relevant video is linked to in the introductory email (Eloqua)
  • 64% are more likely to purchase a product after viewing a video online (ComScore)
  • 59% of company executives prefer to watch video content before reading accompanying text (Forbes Insight)
  • Video is the most shared type of content on Facebook (Zuum Social)

Nonlinear marketing can take video campaigns to the next level, taking advantage of the modern-day tendency for audiences to simultaneously access digital media across several different platforms, a practice known as omni-screening. This enables you to engage with viewers from multiple angles at the same time, offering varied, but interrelated content across multiple devices.

A winning strategy

One of the best examples of this form of marketing came with the launch of 2015’s Channel 4 drama, Humans. The creative promotional campaign kicked-off with a series of television ads that showcased a fictional organisation, Persona Synthetics, offering lifelike robots, known as Synths.

The adverts drew attention to an associated Twitter account, by incorporating the hashtag #Humans in the bottom corner of the end screen. From here, mesmerised viewers could then find their way to a working website for the company, creating a vastly interactive and memorable experience.

‘Is this for real?’ was the general line of questioning, but the fake firm was given further credence when a storefront on London’s Regent Street, one of the most famous shopping streets in the world, was given a makeover and covered in Persona Synthetics branding, complete with a pair of animated robots in the windows, reacting to passers-by using Microsoft’s Kinect technology. An eBay shop was also created, encouraging bids for the sophisticated ‘Synths’.

This coordinated approach resulted in an explosion of social media activity, stimulating widespread discussion and promotion. The efforts paid off, as the show attracted a record-breaking 6 million viewers, becoming the broadcaster’s biggest hit for 20 years.

Nonlinear marketing and you

Of course, stunts of this scale are not always feasible, but the beauty of nonlinear marketing is that it can be as flashy or as subtle as you choose, and still be just as effective. The key is to engage with your target audience in as many ways as possible, but most specifically via the media platforms that they’ll be using at any given time.

For example, if a television ad draws attention to an online platform, your audience may choose to visit that page during the commercial break. However, content accessed at this time needs to stand out and be easy to process, as viewers are likely to return their attention to the TV screen once their programme resumes.

Nonlinear marketing

Easy-to-remember web addresses, hashtags and QR codes are other ways to steer your audience towards promotional videos, or other online material. This allows them to access your content on the move, and instantly engages people in an interactive narrative.

Varied content

An advantage of using multiple platforms to output marketing content is that you can give varying insights into your brand identity. Each video serves as part of a larger picture, and consumers are encouraged to seek out the missing pieces and learn more about your products or services. Incorporating videos of varying lengths, across several different platforms, is the perfect way to approach this:

  • Bite-sized clips. Lasting only a few seconds, perhaps in the form of 15-second Instagram videos or 6-second Vines, can be a fantastic way to pique interest, and inspire people to search for more detailed content.
  • 30-seconds to one minute shorts. These commonly serve as adverts for television or on social sites, such as Facebook and Twitter, offering a little more information and acting as a handy means of promoting products and services.
  • Full-length, informative videos. These are the final piece of the puzzle and can include interviews, how-to guides for individual products, or a behind-the-scenes look at your organisation, inviting people to learn more about the culture of your company.

Click here for further insight into making the most of Instagram Videos.

Engaging your audience

Of course, it is not enough to simply bombard your audience with visual content, however great it may be. You have to actively encourage them to interact with it, inviting them to learn more about you by offering a more personalised experience that allows them to explore your brand in whichever way, and on whatever platform, suits them best.

You should be thinking about:

  • An indispensable social media tool, a strong hashtag can significantly increase the visibility of your brand. The #PersonaSynthetics hashtag led to 423,000 website hits, and 200,000 views on the eBay auction in just 72 hours.
  • Interactive Video Hotspots. These are common on YouTube videos, encouraging viewers to click-through to websites, other videos or related content, which is a great way to drive sales and retain attention when your video comes to an end. These can also be added to points in a video where viewers may lose interest, giving the option to keep watching or move onto something new, but still relevant to your intended message.
  • Streaming Services. Platforms such as Periscope and Facebook Live enable you to broadcast live content and interact with your target audience, answering questions in real time. A great way to reinforce that personal connection.

Stand out from the crowd

With careful thought and planning, the integrated approach outlined above can soon be implemented, but with an estimated 300 hours of video being uploaded to YouTube every single minute, a coordinated marketing strategy is vital if you want to really stand out from the crowd.

To truly capture your audience, you need a combination of online and offline content, allowing consumers to interact with your brand anytime, anywhere.

You can take inspiration from Compare The Market’s long-running and hugely successful meerkat campaign, which involved the creation of fully-functional - where you can actually compare meerkats - as well as several spin-off websites relating to specific chapters in the campaign’s story.

This simple, yet unique campaign has evolved over the past seven years to include promotional toys, a well-known catchphrase, individual Twitter accounts for leading meerkats, and a best-selling book penned by Aleksandr the Meerkat himself.

Mastering the art

Embracing a nonlinear approach may seem overwhelming at first glance, but it is a highly organic process that thrives on the ability to grow and evolve with your business. Careful analysis of social media data and web analytics can help you pin down your target audience and figure out what, where and how to broadcast your content.

Once you’ve mastered your analytics, it’s simply a matter of determining the story you want to tell, and making sure it reaches your audience. From there, your content can sell itself, generating discussion, piquing curiosity and inspiring viewers to share your content on social media.

Encouraging interaction of this nature sparks a direct narrative between the brand and consumer, simultaneously building trust and interest. This allows you to tailor content to your growing audience, responding to what they like and framing your message accordingly.



read more

Top Vine Stars & Most-Watched Vine Creators: March 2016 Leaderboard

Top Vine Stars & Most-Watched Vine Creators: March 2016 LeaderboardAccording to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for April 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.

read more

Top Vine Stars & Most-Watched Vine Creators: March 2016 Leaderboard

Top Vine Stars & Most-Watched Vine Creators: March 2016 LeaderboardAccording to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for April 2016 include Bleacher Report, NBA, and MLB, as well as top Influencers Lele Pons, and Thomas Sanders.

read more

The most popular social networks worldwide [#ChartoftheDay]

Unsurprisingly, Facebook leads the way with 1,5920 million active users. But who follows?

As a business, it makes sense to be aware of your surroundings and the potential a platform has to reach your audience. This is the same for more traditional forms of marketing, from broadcast and print, right through to the digital.

Since the turn of the century, Digital Marketers have looked towards social media as an increasingly necessary part of their marketing strategies, with varying success.

It's important to note, that when I'm discussing the term "Popular" I'm referring to the number of active users and not the overall satisfaction or the audience's 'favourite' social network.

Most Popular Social Networks Globally

As I've already alluded to, Facebook ruling supreme, doesn't come as much of a shock to anyone. With over 1,590 million active users, it holds an 18% market share, 7% more so than it's closest competitor, the Facebook owned, WhatsApp.

Following from this, there is a the predominantly APAC favoured platforms, with QQ (9%), WeChat (8%) and Qzone (7%) all with over 600 million active users, highlighting the array of offerings the APAC. We then see a cluster of predominantly western social media networks in Tumblr (6%), Instagram(4%) and Twitter (4%).

  • SourceStatista
  • Sample: Facebook, We Are Social, WhatsApp, Twitter, Tumblr, LinkedIn, Google
  • Date: April 2016

read more

Understanding the role of organic vs paid social media

Social media strategy and planning essentials series

The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook,Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading networks ramp up their paid channels to monetise platform investment.

If the first era of social was engagement, the new era is acquisition and conversion. Social commerce is growing much faster than retail ecommerce, although it’s early days. The top 500 retailers earned $3.3bn from social commerce in 2014, up 26%. Many retailers I work with are seeing social driving bigger % increases in retail traffic than any other channel.

Social commerce revenue chart

Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, remarketing and engaging existing fans/customers to support retention programs. It may be relatively immature compared to search and email marketing but it’s a channel in which most ecommerce teams are ramping up investment (people and tools).

This article discusses how organic and paid social media fit into your social strategy.

Defining organic and paid social media marketing

This is for people new to social media, if you already understand what each means, skip to the next section.

Organic social

Using free tools provided by each social network to build a social community and interact with it, sharing posts and responding to customer comments.

For example, using Hootsuite or Buffer to schedule and publish tweets on Twitter is organic. You may pay for a license to use Hootsuite or Buffer, put there is no charge from Twitter for publishing your tweets.

Paid social

Paying to display adverts (whatever the format – text, image, video, carousel etc.) or sponsored messages to social network users based on user profile e.g. demographic. A cost is incurred depending on the type of ad planned; for example many ads incur a cost per click (cpc).

“Many ecommerce practitioners are familiar with the pay-per-click model from their dealings with search engines, however whilst many paid social campaigns will also charge on a per-click basis the path to conversion may not be as direct as with search, if transactional at all.

Whilst the targeting capabilities of paid social are beyond doubt, marketers need to be aware of the different mind-set of social users when compared to that of a user conducting a transactional search query, and should use this to tailor their messaging.

Paid social adds another channel to an already crowded and fragmented conversion funnel, keeping track of return on investment is key.”

Stuart Kerr, Head of Digital at Liberty Games @stukerr

Do people really buy from social content/offers?

Research from Crowdtap revealed 64% of 3,000 people surveyed use social to find inspiration for shopping (up 51% vs. prior year)

This is driven by retailers targeting consumers with personalised offers and deals on social networks:

  • Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase.
  • 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow.

Yes this is only one bit of research and there are no guarantees, but social commerce is the present, not the future. It’s expected that buying through social media will only increase.

So let’s look at how organic and paid support 4 key social media marketing activities.

Listening, learning and responding

Organic is ideal for community management. You don’t need paid campaigns to listen to what people are saying about/to you.

However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.

What’s important is that the listening and learning elements are part of your organic approach to social media; they should happen naturally by being actively involved with your community. If you’re not responding effectively on a personal level to enquiries and complaints, a paid program may attract further criticism.

Creating conversations based on a unifying thread

Social marketers look for ways to engage groups of people based on a shared interest/passion. Whilst one-to-one communication is the much-touted holy grail of social marketing, the impact and efficiency of communicating to a wider audience simultaneously is important to understand.

Hashtags are a great example. You can create a hashtag for free, or simply dovetail with an existing hashtag if what you’re doing/saying is relevant to that audience.

By using a hashtag for a specific conversation, you can unify all posts into a searchable thread that helps individuals to be part of the conversation and follow what others are saying. It also helps foster new connections, as like-minded people can find each other based on a shared interest/passion.

Below is an example from RedBull, masters of content marketing and community building.

RedBull hashtag Twitter stream

Here’s a great write-up from Michael Patterson of 7 examples of successful hashtag campaigns.

Here's a personal experience of this. Along with ecommerce consultant Dan Barker, I launched EcomChat in 2013, a weekly Twitter chat on all things ecommerce based around the #EcomChat hashtag. It has achieved the following:

  • Provided a great way to connect with ecommerce and digital marketing specialists
  • Built a community that wants to share knowledge and learn from others
  • People now use the hashtag to share interesting ecommerce news outside the chat and ask questions/share information
  • People have made new connections and this has led to collaboration for ecommerce projects
  • More than 1,450 ecommerce and digital marketing followers.

It doesn’t cost a penny to run the chat, other than our time, and it has created a highly engaged mini-community on Twitter.

Using social for content marketing

A content plan should sit above all your marketing channels, defining the key stories and when they play.

Social media can then be used to help tell these stories, whether it’s through one-off announcements (e.g. Facebook post), or a series of short posts that build the story over time (e.g. series of blogs, each being shared on key networks).

You can also use organic to increase audience engagement with your content. For example, let’s say you’re a ticketing website for sporting events and you know that some of your followers are rugby fanatics. If you have a new blog interviewing Dylan Hartley (current England captain), then it makes sense to personally contact them (or at least key influencers) via their preferred social network and tell them about the blog, and ask them to comment/share. It’s personal and increases the chance they’ll see/read your content.

Of course, you need to be pragmatic about how many people you can contact individually. There is a resource implication but the scale of this can grow overtime as you learn what impact it has. Typically this is a core organic marketing competency of a Community Manager.

You don’t need to pay to share, but you do need an audience. When first starting out, you’ll have few people to talk to via social, so the relative impact of your content will be low (unless you have a few amazing influencers whose sharing of your content resonates with a far larger audience).

The example below is from Liberty Games paying to promote content via Facebook ads:

Liberty Games social content ad

Paid social can help amplify organic content, using social network advertising tools to target the audience. Using the rugby example, on Facebook you could target people who like other leading rugby fan pages. I recommend testing paid social campaigns to promote key content assets like reports and highlight important news/announcements. With a small budget you can quickly measure amplification impact.

I’ve done this successfully myself, for example using sponsored Twitter ads to promote events for a crowdfunding startup, which helped sell tickets and increase followers. I started with a £100 budget and then expanded based on results.

The next article in this series focuses on the role of content in social media marketing, so pleas keep an eye out.

Micro targeting people using paid campaigns

Targeting based on interest

You can target people based on self-identified interests. For example, if you are selling pet accessories, you can specifically target social media users who have expressed an interest in pets. Marketers doing this typically experience higher CTR and conversion for social ads than for blanket campaigns.


You should get to grips with Remarketing lists. Remarketing involves marketing to people who have already visited your website, then promoting relevant content/offers based on the context of their visit.

A good example is Facebook Custom Audiences. Within this Facebook supports email targeting, the ability to upload customer email addresses and then target those users on Facebook with tailored ads. This lets you micro-segment based on your existing customer database. One application is customer loyalty marketing, promoting offers to existing high value users via Facebook ads.

The challenge here is to know your own audience. If you have a good CRM database and can profile and segment meaningfully, then you can export highly targeted lists to social media for advertising.

Look alike audiences

The ability to upload customer lists into social advertising accounts lets you create look alike audiences – so targeting other users on the social network who closely match your existing customers.

This taps into a core acquisition marketing principle, the aim to understand core audience profiles and then invest in campaigns that appeal to others matching those criteria.

Your thoughts, comments and personal experience

So this is step 4 in the Smart Insights 12 step series on social media strategy and planning.

Did you find it useful?
What have you learned from doing social media marketing – what do you think the role of organic and paid is? And how should they compliment each other?

Please join in the discussion and share your experience in the comments field at the bottom of this page.

Keep an eye out for next month’s article, “What role does content play in your social media plan?”.

Missed the previous articles in my Social Media Essentials series? Catch-up here:

read more

The Top Facebook Video Publishers: April 2016 Most-Popular

The Top Facebook Video Publishers: April 2016 Most-PopularBuzzFeed Tasty, The Lad Bible, NowThisNews and Tastemade, were some of the most watched publishers on Facebook for video content in April 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

read more

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels April 2016

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels April 2016Videos uploaded to YouTube in April 2016 generated over 100 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

read more

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and Counting

Chewbacca Mask Video Smashes Facebook Live Record: 141M Views and CountingWho would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are also benefitting from the exposure.

read more

3 common reasons why marketers often fail with LinkedIn Advertising

Techniques to improve your results from your LinkedIn Ads

Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising:

1) Understanding LinkedIn’s context and the intent of users

The purpose behind LinkedIn is to provide an environment which “connects the world's professionals to make them more productive and successful’ Where marketers very often fail on LinkedIn Ads is pushing out solutions and products expecting similar clicks and conversions to that of Google Adwords where users are actively searching for product information with a high intent to purchase.

linkedin ads

Fundamentally, this is because on LinkedIn you are often reaching customers at a difference stage in the buying cycle where users are making professional connections, having conversations with their networking on groups rather than purchasing services directly. Targeting on LinkedIn is very effective but often the best performing campaigns use several layers and are extensively tested and refined.

2) Managing Minimum bids when advertisers test it

Secondly, when a new advertiser is testing the advertising options, marketers tend to go in with the very minimum bids possible. On Campaign Manager Ad tool that floor is just above $2. Unfortunately, if you launch an ad, and the bids are lower than other advertisers are bidding against your ad is unlikely to be entered into very many auctions. Thus it won’t be seen by your target audience and you are minimizing the chance of it performing. There is also a time component to your bidding strategy. If you aren’t getting entered into auctions fast enough, the algorithm may sideline your ad because it’s not getting impressions fast enough. This leaves many new marketing managers disappointed with its performance

3) Using the Campaign manager

The Advertising Tool Campaign manager has historically been notoriously time-consuming and clunky for agencies to use compared to the intuitive design and detailed tracking offered by Google Adwords and Facebook’s Ad platform. LinkedIn responded to this feedback, upgraded and relaunched the New Campaign Manager in Aug 2016. This has resulted in huge improvements to the design, ease of use and technical efficiency when managing campaigns. A new account overview page is a particularly useful upgrade making it is now easier to locate and access multiple advertising accounts through a single interface. This upgrade is vital as testing LinkedIn ads requires multiple testing to get the right performance metrics and will make it far more efficient for marketers in the future




read more

7 Web design trends for 2016

Examples of the latest trends in creating desktop and mobile digital experiences

In this article I'm going to review the trends in digital experience design that we've seen so far in 2016. As a designer and developer, I’ve written about such trends before, but this is the first year where I have started to notice the more significant changes I'll describe first.

In the web design/digital experience development community, there has often been separation between the way a website looks and the way a website works. This has generally resulted in differences of opinion between designers and developers. In recent years we have started to see this change, but for the first time we are seeing less of a divide with designers now paying serious attention to functionality and not just to form and design.

1. Artificial intelligence

Artificial intelligence will have a big impact on the way designers think about digital design. Design in its original sense will take a back seat and become more transparent. As more apps start to present us with contextual information , artificial intelligence will start to help us take action on that information. We’re already starting to see examples of this on mobile apps. It is only a matter of time before this transitions to the web. One example of this is Facebook’s M which is Facebook’s answer to Siri. Although similar to Siri it can perform tasks that outshine that of its rivals.

"M is a personal digital assistant inside of Messenger that completes tasks and finds information on your behalf. It's powered by artificial intelligence that's trained and supervised by people."

David Marcus Messenger @ Facebook

Another example of this is Google’s Smart Reply for Gmail. Smart Reply makes life easier for Gmail users by suggesting 3 answers based on the email that was sent.

Facebook M

2. Focus on interaction instead of layout

Traditionally digital design would begin life in design software such as Photoshop. The visual look would be designed and the layout decided at this initial stage. This is all very well to get an idea for the look and feel of a design but it’s still quite limiting when it comes to seeing how the design will look and work with dynamic content, as well as how it will actually feel interacting with it. In response to this software companies are beginning to create design tools that allow for this such as Adobe Comet and Sparkbox. These new tools allow designers  to focus on interaction and not just layout. This new way of creating living design documents will allow designers the time to think about this rather than it just being an afterthought once the design has been coded up.

Adobe Project Comet

I've been involved with creating more interactive, animated designs for Smart Insights with our new digital strategy benchmark tool which stores the results of all interactions.

Smart Insights Capability Review tool

The Ascent of Man

All Smart Insights members can check this out in the members area for the Digital Strategy Toolkit or other tactical toolkits like SEO, Social Media, Analytics, etc.

3. Data-driven design

In 2016 we will continue to see the transition from an emphasis of design on aesthetics. Design is subjective and as such can often be the result of opinion. Large organisations already have access to business intelligence tools and have the ability to measure and iterate design by metrics such as click-through rates, conversions, AB and multivariate testing, etc however many smaller organisations don’t. With new tools such as Apropose emerging, we will start to see this filter down that will make design more data driven.

4. Illustration

As we start to see more and more retina devices coming on to the market, viewing the old web on these devices can sometimes lead to images being pixelated or distorted. One way to solve this is to use vector graphic images over more traditional image formats. The advantage of vector graphics is that they can be scaled to any size without losing any detail or becoming pixelated. A few years ago a new image format was introduced called SVG which is indeed a vector graphic format. The great thing about these files is that illustrators who use software such as Adobe Illustrator can export their vector graphics directly to an svg file which can be then displayed on the web. With SVG now supported in all major modern browsers and designers wanting their designs to be as clean and crisp as possible we will start to see a lot more use of illustration in digital design.

web illustrations

5. Storytelling

Storytelling is part of human nature. As humans, we love living in a land of make-believe. We read novels, watch movies and plays. Even sporting events can unfold as narratives. We are naturally drawn to a good story. Websites that tell a story can often engage users and play on something that evokes human emotion. Storytelling requires creating visual and user interface elements to create something that humans want to interact with. With an emphasis on conversion, designers will be encouraged to utilise this technique and we will start to see more storytelling within digital design.

Story telling websites

6. Long scroll

Following on from storytelling comes long scroll websites which can often be interlinked. It was once thought that placing all content above the fold was the way to go, but recent research actually suggests the opposite. Long scroll websites allow users to be taken on a journey. With storytelling being more relevant than ever and designers still insisting on parallax design. Long scroll sites are not going anywhere just yet.

7. Minimalism will continue to thrive

Minimalism has been hugely popular for the last couple of years, supported by the popularity of “flat design” and frameworks such as Google’s Material Design. Some have criticised minimal web design and have griped that many websites are starting to look the same. I can understand where they are coming from however, there are reasons why this happens. In the early days of digital design ,there wasn’t such a thing as user experience. Since the early days, we’ve changed the way that we use and consume the web. Analysis of the way we use the web has resulted in common digital design patterns that work. Design patterns have now grown up and as a result of this there’s not much room for creativity when it comes to creating new patterns.

read more