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Archive for February 2017

#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?

#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?'La La Land' looks set to pick up a truckload of trophies at the Academy Awards, but which Best Picture nominated movie trailers for the 2017 Oscars found the most engagement with viewers online? We take a look, and join YouTube movie experts CinemaSins as they provide some commentary on the trailers themselves.

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How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types

When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius. Read the full article at MarketingProfs

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Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad. Read the full article at MarketingProfs

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Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts [Podcast]

Tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule and an instructor for the Marketing Project Management Essentials course from MarketingProfs. Read the full article at MarketingProfs

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Six Ways to Generate More (and More Creative) Ideas

Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. Read the full article at MarketingProfs

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#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read the full article at MarketingProfs

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The 10 Super Bowl Ads That Stood Out Most With Consumers

Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText. Read the full article at MarketingProfs

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The Ultimate Restaurant Marketing Guide [Infographic]

Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo. Read the full article at MarketingProfs

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The Complete Guide to Facebook Ad Targeting [Infographic]

The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read the full article at MarketingProfs

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#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read the full article at MarketingProfs

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