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Archive for April 2017

How Social Video Helped Kat Von D Built a Beauty Empire

How Social Video Helped Kat Von D Built a Beauty EmpireKat Von D, tattoo artist & reality TV star, partnered with Sephora in 2008 to launch Kat Von D Beauty, and has since built an impressive cosmetics empire with the help of social video.

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How Social Video Helped Kat Von D Built a Beauty Empire

How Social Video Helped Kat Von D Built a Beauty EmpireKat Von D, tattoo artist & reality TV star, partnered with Sephora in 2008 to launch Kat Von D Beauty, and has since built an impressive cosmetics empire with the help of social video.

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How to Leverage Online Video to Get the Most Out of The European Market [Report]

How to Leverage Online Video to Get the Most Out of The European Market [Report]Online video is booming in Europe, but what social video insights and trends should you be aware of to achieve success in that region? Download our exclusive report today.

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Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the LightsDigital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

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VidCon Europe 2017: 15 Takeaways for the Online Video Industry

VidCon Europe 2017: 15 Takeaways for the Online Video IndustryVidCon came to Europe last week. Catch our top tips and takeaways plus our exclusive interview with VidCon co-founder and YouTube superstar Hank Green.

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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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Here’s Why National Geographic Rules Social Video

Here’s Why National Geographic Rules Social VideoNational Geographic has always been famous for its powerful storytelling, so its no surprise that it's finding huge success as an online video publisher on platforms like Instagram and Facebook.

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News and Sports Publishers Back Sponsored Video to Win

News and Sports Publishers Back Sponsored Video to WinOver 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers.

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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video AdvertisingVideo advertising has its roots in the 'magazine format' used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

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