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Top 12 Sessions the Video Industry Needs to Take Notice of at Advertising Week 2017

Top 12 Sessions the Video Industry Needs to Take Notice of at Advertising Week 2017Advertising Week kicks off on September 25th in New York City, and we highlight the 12 sessions that video industry professionals shouldn't miss.

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How to Advertise on Snapchat

With 166 million active users who, on average, open the app more than 18 times a day, Snapchat has a highly engaged user base that is largely untapped by marketers. Snapchat’s community spans a broad age range. It’s not just teens using the app. Snapchat’s growing audience of daily users in the US includes 50% who are 25 or older...


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How Chobani Uses Sponsored Videos to Stir Up Yogurt Sales and Market Share

How Chobani Uses Sponsored Videos to Stir Up Yogurt Sales and Market ShareRead how yogurt brand Chobani is partnering with publishers and creators on a series of highly successfully sponsored video campaigns.

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3 Reasons Why Reddit’s Video Advertising Is a Big Deal

If you are a marketer who has resisted Reddit until now, this might be a good time to reconsider: The site recently added video advertising to the mix for select clients. Reddit is a real internet powerhouse and there’s probably no better platform for launching a would-be viral ad...


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Why Audience Development is Becoming a Cornerstone Strategy for Digital Video Publishers

Why Audience Development is Becoming a Cornerstone Strategy for Digital Video PublishersData-driven audience development strategies are becoming the cornerstone of successful online video campaigns. But how do you know what audiences you need to develop, and how do you start to build out this kind of strategy?

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GE’s Sponsored Videos Electrify B2B and B2C Audiences

GE’s Sponsored Videos Electrify B2B and B2C AudiencesGeneral Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people.

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8 Best Practices for Brands Using Instagram Stories

8 Best Practices for Brands Using Instagram StoriesWith an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform.

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Pinterest Offers Autoplay Video Ads to All Advertisers

Pinterest is ramping up its push into autoplay video ads, a format popularized by social network Facebook as a way to bolster revenue and lure more advertisers. Major brands have seen positive results from video ads on Pinterest, the company said...


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Floyd Mayweather and Conor McGregor Take Their Fight to Online Video

Floyd Mayweather and Conor McGregor Take Their Fight to Online VideoIn the build up to this weekend’s super fight between Floyd Mayweather Jr and Conor McGregor, we took a look at the online video story behind the much-hyped mega fight.

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Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon.

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