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Video Marketing News

Video Marketing News

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads...


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Spotify Is Still Figuring out How to Approach Video

Everyone is pivoting to video but the simple reality is video is an incredibly difficult business in which to do well. With an increasing number of streaming and social platforms seeking original video series, it’s harder for a new streaming platform to stick out from the pack. There’s the additional question of whether Spotify listeners want to watch video in the first place...


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A Small Business Guide to Facebook Video Marketing [Infographic]

Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect and saving the others for later. Time your voiceover before you even  pick up a camera—it may need some pruning to keep it at a palatable duration. And while we’re on the subject of voiceover, don’t forget that Facebook video viewers only turn the sound on 15% of the time...


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Facebook Tests Pre-loaded ‘Instant Videos’

Facebook doesn’t want you burning through your mobile data plan just to keep watching its videos. That’s why it’s testing a new feature called Instant Videos that downloads and caches Facebook videos to your phone while you’re on Wi-Fi so you can watch them on the go for free. Users will see lightning bolt icons on pre-loaded videos ...


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How to Advertise on Snapchat

With 166 million active users who, on average, open the app more than 18 times a day, Snapchat has a highly engaged user base that is largely untapped by marketers. Snapchat’s community spans a broad age range. It’s not just teens using the app. Snapchat’s growing audience of daily users in the US includes 50% who are 25 or older...


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3 Reasons Why Reddit’s Video Advertising Is a Big Deal

If you are a marketer who has resisted Reddit until now, this might be a good time to reconsider: The site recently added video advertising to the mix for select clients. Reddit is a real internet powerhouse and there’s probably no better platform for launching a would-be viral ad...


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Pinterest Offers Autoplay Video Ads to All Advertisers

Pinterest is ramping up its push into autoplay video ads, a format popularized by social network Facebook as a way to bolster revenue and lure more advertisers. Major brands have seen positive results from video ads on Pinterest, the company said...


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How to Create a Facebook Video Strategy

Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers...


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8 Reasons to Include Snapchat in Your Marketing Strategy

It’s not easy to predict the future of Snapchat, especially when Facebook and Instagram seem to be out-competing Snapchat on many fronts by ‘borrowing’ its best features. So far Snapchat has risen to the challenge, embracing its role as a trend-setter and pushing boundaries with more innovation. ...


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How to Use Video Marketing on Each Social Media Platform

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site serves a different purpose, so we use it differently. It’s no surprise, then, that we watch—and expect—different types of video on each platform...


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