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Video Marketing News

Video Marketing News | Latest Video Marketing News
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Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads...


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Spotify Is Still Figuring out How to Approach Video

Everyone is pivoting to video but the simple reality is video is an incredibly difficult business in which to do well. With an increasing number of streaming and social platforms seeking original video series, it’s harder for a new streaming platform to stick out from the pack. There’s the additional question of whether Spotify listeners want to watch video in the first place...


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A Small Business Guide to Facebook Video Marketing [Infographic]

Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect and saving the others for later. Time your voiceover before you even  pick up a camera—it may need some pruning to keep it at a palatable duration. And while we’re on the subject of voiceover, don’t forget that Facebook video viewers only turn the sound on 15% of the time...


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