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Tag: Advertising

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising

It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video AdvertisingVideo advertising has its roots in the 'magazine format' used to sell ads in the early days of TV. YouTube is just making it work for the digital video marketing business.

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Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Super Bowl Commercials Are Just the Tip of the Iceberg in Video AdvertisingSuper Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.

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Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Super Bowl Commercials Are Just the Tip of the Iceberg in Video AdvertisingSuper Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.

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Playwire Video Player Launches Header Bidding Capabilities For Web Video Advertising

Playwire, an online video marketing player and platform, announced launched video header bidding capabilities, making it the first to market header bidding for web video advertising. Since an initial integration of header bidding the company’s publishing partners have seen an 85% lift in revenue, when comparing indirect campaigns to advertisers that use this technology.By letting multiple demand sources bid on the same inventory at the same time, publishers have the potential to increase...


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