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Tag: brands

8 Best Practices for Brands Using Instagram Stories

8 Best Practices for Brands Using Instagram StoriesWith an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. We look at 8 best practices for brands and publishers using this platform.

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28 Reasons Why VidCon 2017 is a Must-Attend Event for Publishers, Brands, & Marketers

28 Reasons Why VidCon 2017 is a Must-Attend Event for Publishers, Brands, & MarketersVidCon is a must-attend event for video publishers, creators, and marketers. We take a look at 28 of the most interesting sessions available via the Industry Track at Anaheim this year.

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What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing CampaignsL’Oréal is doing things right when it comes to influencer marketing - from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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How Luxury Brands Perform Differently When it Comes to Online Video [Report]

How Luxury Brands Perform Differently When it Comes to Online Video [Report]How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

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Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

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Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

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Beauty on YouTube: Brands, Influencers and the Millennial Woman

Beauty on YouTube: Brands, Influencers and the Millennial WomanDid you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman.

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Beauty on YouTube: Brands, Influencers and the Millennial Woman

Beauty on YouTube: Brands, Influencers and the Millennial WomanDid you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman.

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