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Tag: brands

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing CampaignsL’Oréal is doing things right when it comes to influencer marketing - from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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How Luxury Brands Perform Differently When it Comes to Online Video [Report]

How Luxury Brands Perform Differently When it Comes to Online Video [Report]How are luxury brands leveraging video, and what type of video content is working for them? A new study from OMD EMEA and Tubular Labs reveals vital social video insights across select sectors of the luxury industry.

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Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

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Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

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Beauty on YouTube: Brands, Influencers and the Millennial Woman

Beauty on YouTube: Brands, Influencers and the Millennial WomanDid you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman.

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Beauty on YouTube: Brands, Influencers and the Millennial Woman

Beauty on YouTube: Brands, Influencers and the Millennial WomanDid you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman.

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How Brands Can Make the Most Out of Christmas Video Marketing

How Brands Can Make the Most Out of Christmas Video MarketingIt's that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer), and how other brands can squeeze the most out of their holiday ads.

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The Value of YouTube's New End Screens Feature for Brands and Publishers

The Value of YouTube's New End Screens Feature for Brands and PublishersYouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.

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