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Tag: content

Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad. Read the full article at MarketingProfs

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Wooshii, an Online Video Platform for Content Production: WIP of the Week

Wooshii, founded in London in 2009, is a work intermediation platform company that has developed an online freelancer marketplace connecting businesses and freelance producers of online videos. Today, Wooshii provides organizations with two delivery models. Organizations that use Wooshii include very large enterprises and even creative agencies. Acting as an intermediary in a large and explosive market. Wooshii provides organizations with access to a large global population of video creators/producers — and vice versa. It also provides capabilities for managing video production projects (i.e., the Wooshii inProduction tool). Wooshii has two main offerings, Wooshii Managed and Wooshii Scale and provides the best in...


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Branded Content & Online Video: Top Takeaways from Three Industry Leaders

Branded Content & Online Video: Top Takeaways from Three Industry LeadersThere are a huge number of opportunities and challenges around online video, but how can brands successfully monetize and thrive in this rapidly changing world? Three top industry thought leaders share their knowledge about branded content in the online video space.

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Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned ContentWhen it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos.

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Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned ContentWhen it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos.

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Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video Content

Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video ContentIt's only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.

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Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video Content

Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video ContentIt's only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.

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9 Effective Ways to Repurpose Your Video Content Like a Pro

9 Effective Ways to Repurpose Your Video Content Like a ProWith some planning and a thoughtful approach, video content can easily be repurposed so the story can be retold in dozens of different ways.

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9 Effective Ways to Repurpose Your Video Content Like a Pro

9 Effective Ways to Repurpose Your Video Content Like a ProWith some planning and a thoughtful approach, video content can easily be repurposed so the story can be retold in dozens of different ways.

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The Top Video Content Trends for 2016

Our favorite stock imagery site has come through for us again. Featuring over a staggering 70 million examples of royalty free 4K video clips as well as large still images and illustrations, Shutterstock has brought us telling infographic about creative media trends for in 2016.

As you scroll down through, keep in mind that the search results are real, by real people. The data displayed accurately projects real trends as they’re occurring.

2016 Video Trends

Shutterstock’s customers are people like you; marketers, designers, art directors, filmmakers, advertisers, bloggers, media organizations and businesses. As such, the imagery and video clips these professionals seek are a reflection of current trends and trends to come in the advertising, film, and media industries.

Using actual data assembled from real user searches this list uses entirely tangible information for markers in creative or design. Thanks to Robyn Lange for assembling this report, and Flo Lau for the infographic itself.

Video Trends for 2016

2016 Video Trends

The classical elements of fire, water, air and earth emerged as the biggest video trends for 2016. Nature – immerse yourself in the power of great outdoors.

Social Trends for 2016

2016 Social Trends

Images worth sharing. These aspects can be found in both stills and video.

Design Trends for 2016

2016 Design Trends

Mix the old with the new in 2016. Material Design (a user interface designed by Google) brings a sensory feel to digital design. The UX style quickly been adopted by creatives around the world.

Contemporary trends for 2016

2016 Cultural Trends

An interesting development for 2016 – two complimentary trends have appeared, the option to disconnect and go wireless, and the desire to jack-in. Think wireless smart-watches, smart-cars, smart-homes as well as wireless charging. We’ve broken it down to the two categories below, ‘Always Connected’ and ‘Unplugged’:

  • Unplugged:
    • Wanderlust +197%
    • Wellness +169%
    • Mindfulness +109%
    • Fitness +106%
    • Adult Coloring Books +48%

video-2016-trends-003

As we are specifically about video and marketing at Reel Marketer, we’ve only used the relevant portions of the infographic above. If you wish to see even more, visit shutterstock.com/trends to view the full interactive report, or click here to explore curated collections based on some of the creative world’s top trends.


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