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Video Trends: Why Sponsored Content is the Future of Digital Advertising

Video Trends: Why Sponsored Content is the Future of Digital Advertising

Video content has never been more ubiquitous, or more popular with viewers, than it is in 2017. In Q1 2017 alone, we surpassed 2.3 trillion online video views across the main social video platforms! Millions of videos are being consumed via social platforms, owned and operated websites, and across multiple advertising channels, and the medium is one of the most effective ways of reaching a target audience.

However, the proliferation of ad-blocking software installed by users poses a real threat to brands, publishers, and video advertisers. The software threatens traditional interruption advertising, such as pre-roll video, especially as mobile ad blocking reaches mainstream penetration. TV advertising is not exempt from these trends either. Younger viewers watching less TV than ever, and when they are tuning in, it’s either post-broadcast via a catch-up service, or via second screen viewing—both of which make it harder to deliver effective campaign results.

Sponsored Video is the Future

So what can video marketers and advertisers do to ensure their message reach as much of their intended audience as possible? Well, sponsored video is the fastest growing vertical in digital advertising today. According to an eMarketer survey, 48% of marketers anticipated increasing their influencer marketing spends this year to shore up their sponsored footprint, contributing to a sector that is rapidly growing and is currently estimated at $1.3 billion annually. Sponsored video content can also help bypass ad-blocking software, and help brands and publishers reach new demographics by sponsoring content from trusted influencers, and other partners.

Sponsored Video Insights: 2017

Sponsored video content has the ability to have a greater persuasive impact on viewers than a straight sales pitch. Advertisers need to cut through the noise, find the content opportunities, grow their audience, and successfully partner with brands to monetize video content. In our exclusive new insights report on sponsored video , we took a look at videos uploaded to Facebook and YouTube up to and including the March 31st 2017. Videos were selected where we believe there was an exchange of payment included in the creative and/or publishing process, i.e. there was a transaction where a partner was paid by a sponsor, to benefit the sponsor. (We consider gifts, like free products, or free hotel stays, as payment).

Download Our New Sponsored Video Insights Report Today! Get All the Latest Data on Sponsored Video Trends

There was significant growth of sponsored video content on YouTube and Facebook between April 2016 and March 2017. On YouTube, views of sponsored video content grew by 242% compared to Q1 2016, with a 57% increasing in publishers and creators uploading that type of content. On Facebook the numbers are even higher – views grew by 7390% YOY, with uploads also increasing by 4864%.

Growth of Sponsored Video Content on YouTube and Facebook – April 2016 to March 2017 (All data via Tubular)

Those numbers are incredibly impressive, but which industry verticals are pulling in the viewing and engagement numbers on the video content that’s being sponsored?

Top Sponsored Content Industries on YouTube and Facebook April 2016 to March 2017 (All data via Tubular)

On Facebook we are seeing the highest ROI in terms of views from sponsored videos via food and drink, home and DIY, and TV and movie content. In the last year, food and drink videos created in partnership with brands and publishers have averaged around 621K views. Think of publishers like Tasty,  Tastemade, or The Food Network who often collaborate with other brands, and influencers to reach a wider audience.

BuzzFeed’s Tasty US property has worked with Hersheys, Halo Top Creamery, Chobanis, Del Monte, and M&Ms over the past year to create and publish content that leverages Tasty’s 89M followers on Facebook. This collaboration with Hershey’s on this walkthrough for Marshmallow Kiss cookies generated over 17M views, and 155K shares for Tasty via Facebook. That’s nearly 17M views for a Hershey product beyond its own media properties!

Create Winning Brand Content Partnerships with Tubular DealMaker

Tubular provides independent analytics for the entire video ecosystem, allowing publishers, agencies, and brands to succeed together – growing organic audience and branded content partnerships. With our new product, Dealmaker, monetizing the social video marketplace has never been easier. DealMaker is the most comprehensive database of sponsored content on the market today, tracking over 140K sponsored videos, 30K campaigns, 15K brand sponsors, and 15K content partners. Built by Tubular for all media companies & publishers, DealMaker arms you with the intelligence you need to sell more deals and grow revenue.

Download Our Sponsored Video Content Insights Report: You May Qualify a Free Trial of Dealmaker!

We’ll be taking a deep dive into the new Sponsored Video Insights Report over the next few weeks. If you want to get your hands on a copy right now – and find how you can use Tubular to determine which sponsors or partners to work with – just click the button below.

Download Our New Sponsored Video Insights Report Today! Get All the Latest Data on Sponsored Video Trends

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Why Audience Development is Becoming a Cornerstone Strategy for Digital Video Publishers

Why Audience Development is Becoming a Cornerstone Strategy for Digital Video PublishersData-driven audience development strategies are becoming the cornerstone of successful online video campaigns. But how do you know what audiences you need to develop, and how do you start to build out this kind of strategy?

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A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

A Day in the Life of the Weather Channel’s Digital Editor-in-ChiefDid you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas.

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Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

Entrepreneur Gives #NewFronts2017 Slate of New Digital ShowsAt #NewFronts 2017, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical.

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What Digital Video Trends Will Power #NewFronts 2017?

What Digital Video Trends Will Power #NewFronts 2017?Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

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Modern Internet Marketing Strategies and Video, Digital Resource

Video marketing is integrated as part of an online marketing strategy for most savvy businesses. Today we feature Shay Berman, President of Digital Resource, a full-service Internet marketing agency. Providing social media marketing, SEO, advanced web analytics, email marketing, PPC, and content creation, Shay speaks to the value of these iniatiives, and how video fits into a winning marketing mix.

What unique benefits does Digital Resource offer to business clients?
SHAY BERMAN / DIGITAL RESOURCE: We don’t just focus on one aspect of digital marketing, but all of it. As a full service agency, we are able to combine creative ideas with vast experience in search technologies to deliver measurable results for our clients.

Digital Resource is also different because we don’t just pursue clients and then rarely ever speak to them again. Rather, we pursue relationships with our clients based on transparency, persistence, mutual trust, and integrity.

digital-resource-01

As a result of our methods and relationships, we’ve managed to maintain a 99% retention rate.

What are the big opportunities for businesses to start use video in their marketing?
DIGITAL RESOURCE: There are so many opportunities to start using and adding videos. You can connect with customers through behind the scenes videos, demonstrate why they should use your product or service with how to videos, and keep them coming back for more by teasing new products in fun product showcases.

video-content-marketing

How does online video with a comprehensive online marketing strategy?
DIGITAL RESOURCE: With so much going on constantly now on the internet and social media pages, its so easy for business blog posts, Facebook statuses, tweets, etc. to get lost within people’s feeds.

That’s why it’s more important than ever to get people’s attention and keep it.

Videos do both.

It’s important to remember that people remember 20% of what they hear, 30% of what they see, and an amazing 70% of what they see and hear!

If a business or sole proprietor is choosing to ignore marketing online and stick to traditional forms of marketing, what dangers are they facing?
DIGITAL RESOURCE: Where to even begin! When you ignore Internet marketing you ignore all of the people on the Internet. Everyone is constantly on his or her smartphone, laptop, or tablet.

It’s where they shop, browse, and communicate with businesses and brands. If your business can’t be found online, your customers can’t find you.

And you can’t be found online without marketing online.

What kinds of simple mistakes have you seen businesses make when embarking on a new digital marketing plan?
DIGITAL RESOURCE: There are a lot of different things that can go wrong when a new business is starting an online marketing plan.

Think Global, Sticky Note Plan

Here are the big 3 seen most often:

  • They ignore certain social media channels. It’s essential to not just pick the social media platform you like the most, you have to be on every channel your target presence is on.
  • They don’t have a set marketing goal. Don’t make things harder by going in blind. Have clear tactics and goals outlined before beginning any internet marketing efforts.
  • They quit too soon. As with any marketing plan, you can’t expect results overnight.

How can a beginner learn begin to learn more about the solutions to these problems?
DIGITAL RESOURCE: The best thing a beginner can do to learn more about how to solve those problems is to hire the right digital marketing agency. Unfortunately, as with any business there are some bad apples/scammers as well as agencies that do great work, but might not be the right fit for your business’s specific marketing needs.

Time vs Money vs Quality Equation

When looking for a digital marketing agency pay attention to the following 5 things:

  • Marketing. Why? A great indicator about their marketing style and abilities is how they market themselves! So if their claim to fame is Search Engine Optimization, do a Google search and see where they rank. If it’s social media marketing, do a quick search on their pages. How often are they posting for themselves, what does their content look like? Are they on all the social media outlets?
  • Portfolio. Through your investigation you will most likely see work that the candidate company would have done. It is sort of the resume for that company. There are situations, however, where for privacy reasons they cannot display certain clients, so if through your research you cannot find examples of their work, go ahead and ask them if they can show you any.
  • Online Reviews. Searching online, through Google+, Yelp, even Facebook, will show you their reviews; individuals or businesses that have had interactions with the candidate company that wrote candid opinions about their experiences. You will be able to see honest thoughts and get an idea of what kind of marketing company you could be working with.
  • Reporting. Not everyone remembers that this is an incredibly important part of hiring an Internet company! You want to see your ROI, right? When you are deciding which marketing company to hire you want to make sure that they are going to be generating a report that they can provide you with showing their accomplishments at least on a monthly basis.
  • Questions. When an agency asks questions it shows you that they are customizing their services to fit your business’ needs, which is necessary for a successful campaign. If the only thing they ask for is your billing info, raise a red flag and investigate further before hiring.

It is essential for beginners to hire the right digital marketing agency with a proven track record that understands your goals and needs.

digital-resource-02

You won’t only avoid all of the common problems above, but avoid other ones down the road.

How can video be used most effectively with social media and online advertising
DIGITAL RESOURCE: Video marketing can be used in so many ways!  80% of businesses even agree that short video is an integral part of their marketing strategy.

Some of the key points for maximum effectiveness are: keep them short and sweet, make them educational and/or entertaining, SEO them, create and add new videos frequently, and keep it relevant!

digital-resource-03

You can check out our blog post to learn even more video tips: Short Videos: 5 Effective Uses

Where can a reader go to try out/learn about your product/service?
DIGITAL RESOURCE: Our website www.yourdigitalresource.com goes in depth about everything I talked about and more.

There you can learn all about Digital Resource, watch some videos, and read some blogs! You can even request a free internet marketing analysis!

What are the best way for someone to get started with Digital Resource to see if your services are a fit?
DIGITAL RESOURCE: The best way to get started is to call our office in West Palm Beach in Florida, USA at 1-561-429-2585 or going to the contact us page on our website!

Website: www.yourdigitalresource.com
YouTube: https://www.youtube.com/channel/UCCGF4BhZ9kXd8kGi-_p2UTA
Twitter: https://twitter.com/DigitlResource
Facebook: https://www.facebook.com/DigitlResource/
Google+: https://plus.google.com/+Yourdigitalresource/posts
LinkedIn: https://www.linkedin.com/company/digitalresource
Pinterest: https://www.pinterest.com/digitlresource/
Instagram: https://instagram.com/digitalresource/

The post Modern Internet Marketing Strategies and Video, Digital Resource appeared first on Reel Marketer.


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How The New York Times is Embracing Digital Video to Ensure its Future

How The New York Times is Embracing Digital Video to Ensure its FutureThe New York Times launched back in 1851 with a promise to post "all the news that's fit to print'. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and further engage, its audience.

read more

How The New York Times is Embracing Digital Video to Ensure its Future

How The New York Times is Embracing Digital Video to Ensure its FutureThe New York Times launched back in 1851 with a promise to post "all the news that's fit to print'. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and further engage, its audience.

read more

Modern Internet Marketing Strategies and Video, Digital Resource

Video marketing is integrated as part of an online marketing strategy for most savvy businesses. Today we feature Shay Berman, President of Digital Resource, a full-service Internet marketing agency. Providing social media marketing, SEO, advanced web analytics, email marketing, PPC, and content creation, Shay speaks to the value of these iniatiives, and how video fits into a winning marketing mix.

What unique benefits does Digital Resource offer to business clients?
SHAY BERMAN / DIGITAL RESOURCE: We don’t just focus on one aspect of digital marketing, but all of it. As a full service agency, we are able to combine creative ideas with vast experience in search technologies to deliver measurable results for our clients.

Digital Resource is also different because we don’t just pursue clients and then rarely ever speak to them again. Rather, we pursue relationships with our clients based on transparency, persistence, mutual trust, and integrity.

digital-resource-01

As a result of our methods and relationships, we’ve managed to maintain a 99% retention rate.

What are the big opportunities for businesses to start use video in their marketing?
DIGITAL RESOURCE: There are so many opportunities to start using and adding videos. You can connect with customers through behind the scenes videos, demonstrate why they should use your product or service with how to videos, and keep them coming back for more by teasing new products in fun product showcases.

video-content-marketing

How does online video with a comprehensive online marketing strategy?
DIGITAL RESOURCE: With so much going on constantly now on the internet and social media pages, its so easy for business blog posts, Facebook statuses, tweets, etc. to get lost within people’s feeds.

That’s why it’s more important than ever to get people’s attention and keep it.

Videos do both.

It’s important to remember that people remember 20% of what they hear, 30% of what they see, and an amazing 70% of what they see and hear!

If a business or sole proprietor is choosing to ignore marketing online and stick to traditional forms of marketing, what dangers are they facing?
DIGITAL RESOURCE: Where to even begin! When you ignore Internet marketing you ignore all of the people on the Internet. Everyone is constantly on his or her smartphone, laptop, or tablet.

It’s where they shop, browse, and communicate with businesses and brands. If your business can’t be found online, your customers can’t find you.

And you can’t be found online without marketing online.

What kinds of simple mistakes have you seen businesses make when embarking on a new digital marketing plan?
DIGITAL RESOURCE: There are a lot of different things that can go wrong when a new business is starting an online marketing plan.

Think Global, Sticky Note Plan

Here are the big 3 seen most often:

  • They ignore certain social media channels. It’s essential to not just pick the social media platform you like the most, you have to be on every channel your target presence is on.
  • They don’t have a set marketing goal. Don’t make things harder by going in blind. Have clear tactics and goals outlined before beginning any internet marketing efforts.
  • They quit too soon. As with any marketing plan, you can’t expect results overnight.

How can a beginner learn begin to learn more about the solutions to these problems?
DIGITAL RESOURCE: The best thing a beginner can do to learn more about how to solve those problems is to hire the right digital marketing agency. Unfortunately, as with any business there are some bad apples/scammers as well as agencies that do great work, but might not be the right fit for your business’s specific marketing needs.

Time vs Money vs Quality Equation

When looking for a digital marketing agency pay attention to the following 5 things:

  • Marketing. Why? A great indicator about their marketing style and abilities is how they market themselves! So if their claim to fame is Search Engine Optimization, do a Google search and see where they rank. If it’s social media marketing, do a quick search on their pages. How often are they posting for themselves, what does their content look like? Are they on all the social media outlets?
  • Portfolio. Through your investigation you will most likely see work that the candidate company would have done. It is sort of the resume for that company. There are situations, however, where for privacy reasons they cannot display certain clients, so if through your research you cannot find examples of their work, go ahead and ask them if they can show you any.
  • Online Reviews. Searching online, through Google+, Yelp, even Facebook, will show you their reviews; individuals or businesses that have had interactions with the candidate company that wrote candid opinions about their experiences. You will be able to see honest thoughts and get an idea of what kind of marketing company you could be working with.
  • Reporting. Not everyone remembers that this is an incredibly important part of hiring an Internet company! You want to see your ROI, right? When you are deciding which marketing company to hire you want to make sure that they are going to be generating a report that they can provide you with showing their accomplishments at least on a monthly basis.
  • Questions. When an agency asks questions it shows you that they are customizing their services to fit your business’ needs, which is necessary for a successful campaign. If the only thing they ask for is your billing info, raise a red flag and investigate further before hiring.

It is essential for beginners to hire the right digital marketing agency with a proven track record that understands your goals and needs.

digital-resource-02

You won’t only avoid all of the common problems above, but avoid other ones down the road.

How can video be used most effectively with social media and online advertising
DIGITAL RESOURCE: Video marketing can be used in so many ways!  80% of businesses even agree that short video is an integral part of their marketing strategy.

Some of the key points for maximum effectiveness are: keep them short and sweet, make them educational and/or entertaining, SEO them, create and add new videos frequently, and keep it relevant!

digital-resource-03

You can check out our blog post to learn even more video tips: Short Videos: 5 Effective Uses

5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind

5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling BehindThe statistics don't lie - online video is huge. If your business hasn't yet joined the trend, here are 5 data-driven reasons to jump on the bandwagon before you're left behind.

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