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Tag: engagement

Instagram Rules Video Engagement

L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies...


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#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?

#Oscars 2017: Which Best Picture Nominated Movie Trailers Generated the Most Engagement?'La La Land' looks set to pick up a truckload of trophies at the Academy Awards, but which Best Picture nominated movie trailers for the 2017 Oscars found the most engagement with viewers online? We take a look, and join YouTube movie experts CinemaSins as they provide some commentary on the trailers themselves.

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