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Tag: facebook

Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are Working

Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are WorkingWith over 24.5 Million followers on Facebook alone, Tastemade is taking full advantage of food’s online popularity. We take a closer look at how Tastemade makes their most popular videos, and how other publishers can gain some helpful tips about what works online.

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The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017The New York Times wants to maintain its reputation as a credible news organization, and is pitching a 'brand safe' environment that distances itself away from less credible news sources on Facebook, social media or Google.

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Facebook Dwell Time: What Video Marketers Need to Know

Facebook Dwell Time: What Video Marketers Need to KnowWhile engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network.

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Facebook Users Find Video 5x More Engaging Than Images

Facebook Users Find Video 5x More Engaging Than ImagesIn a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

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Facebook Users Find Video 5x More Engaging Than Images

Facebook Users Find Video 5x More Engaging Than ImagesIn a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

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8 Killer Content Ideas for Facebook Live Video

8 Killer Content Ideas for Facebook Live VideoPublishers and brands who want to step up their live content game don’t need to look any farther than Facebook Live. We bring you 8 killer content ideas to make the most out of your Facebook Live strategy.

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Publishers Get Ready: All Facebook Videos To Autoplay with Sound on Mobile

Publishers Get Ready: All Facebook Videos To Autoplay with Sound on MobileFacebook has announced that all videos in the News Feed on mobile are to autoplay with sound as users scroll past. So, publishers need to ensure that any background music or sound effects enhance, rather than detract from, the viewer experience.

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The Complete Guide to Facebook Ad Targeting [Infographic]

The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read the full article at MarketingProfs

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#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read the full article at MarketingProfs

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#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read the full article at MarketingProfs

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