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Tag: facebook

3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling...


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Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Facebook and YouTube leads engagement. However, when it came to watching videos everyday, Facebook made a sweep of the entire report in the top spot. Instagram Stories took the second spot followed by Snapchat with YouTube in...


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Top Media Publishers Drive 86% Growth in Video Views on Facebook

Top Media Publishers Drive 86% Growth in Video Views on FacebookMedia companies are generating millions of views and engagements with video content on Facebook. Find out more insights about the online video ecosystem from Tubular's 'State of Online Video Report Q1 2017'.

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Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are Working

Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are WorkingWith over 24.5 Million followers on Facebook alone, Tastemade is taking full advantage of food’s online popularity. We take a closer look at how Tastemade makes their most popular videos, and how other publishers can gain some helpful tips about what works online.

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The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017The New York Times wants to maintain its reputation as a credible news organization, and is pitching a 'brand safe' environment that distances itself away from less credible news sources on Facebook, social media or Google.

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Facebook Dwell Time: What Video Marketers Need to Know

Facebook Dwell Time: What Video Marketers Need to KnowWhile engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network.

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Facebook Users Find Video 5x More Engaging Than Images

Facebook Users Find Video 5x More Engaging Than ImagesIn a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

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Facebook Users Find Video 5x More Engaging Than Images

Facebook Users Find Video 5x More Engaging Than ImagesIn a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

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8 Killer Content Ideas for Facebook Live Video

8 Killer Content Ideas for Facebook Live VideoPublishers and brands who want to step up their live content game don’t need to look any farther than Facebook Live. We bring you 8 killer content ideas to make the most out of your Facebook Live strategy.

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Publishers Get Ready: All Facebook Videos To Autoplay with Sound on Mobile

Publishers Get Ready: All Facebook Videos To Autoplay with Sound on MobileFacebook has announced that all videos in the News Feed on mobile are to autoplay with sound as users scroll past. So, publishers need to ensure that any background music or sound effects enhance, rather than detract from, the viewer experience.

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