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Tag: Influencer

In 2017, Every Brand Needs to Have an Influencer Strategy

In 2017, Every Brand Needs to Have an Influencer StrategyIn April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That's why every brand needs an influencer strategy for their marketing campaigns.

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What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing CampaignsL’Oréal is doing things right when it comes to influencer marketing - from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

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Why Musical.ly Is a Shoe-In for Branded Influencer Video Marketing

Why Musical.ly Is a Shoe-In for Branded Influencer Video MarketingThe social video sharing app Musical.ly has 130M users, and with 12M new videos uploaded per day, brands shouldn't ignore this opportunity to collaborate with influencers on the app.

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Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

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Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

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Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Online Video Metrics That Really Matter for B2B, B2C, and Influencer MarketersIn the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

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Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Online Video Metrics That Really Matter for B2B, B2C, and Influencer MarketersIn the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

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9 Ways to Rock Your YouTube Influencer Marketing Campaigns

9 Ways to Rock Your YouTube Influencer Marketing CampaignsAre you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

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5 Ways to Ace Influencer Marketing with Video Content

Online video marketers are more likely to find the right influencer for their brand if they focus on “fit” before numbers, advises Brendan Lattrell, founder and CEO of Grapevine. Grapevine operates an online video platform where marketers upload a description of the type of video content they’re looking for and can search a database of video creators/influencers by audience, viewer age range, and product affinity which leads to an increase in...


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