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Tag: Influencer

Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

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Cassandra Bankson: A Day in the Life Of an Influencer and Brand Ambassador

Cassandra Bankson: A Day in the Life Of an Influencer and Brand AmbassadorThe world of online video and influencer marketing can be a tricky one to navigate. Both parties need to match in tone, message, goals, and more if they want to reap the most benefits of their partnership. We talk to superstar influencer Cassandra Bankson on how she works with top brands like Maybelline, Clairol, and NYX.

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Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Online Video Metrics That Really Matter for B2B, B2C, and Influencer MarketersIn the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

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Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers

Online Video Metrics That Really Matter for B2B, B2C, and Influencer MarketersIn the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

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9 Ways to Rock Your YouTube Influencer Marketing Campaigns

9 Ways to Rock Your YouTube Influencer Marketing CampaignsAre you getting the best ROI from your Influencer marketing campaigns on YouTube? We take a look at 9 ways you can rock your digital video strategy to get the most out of your content.

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5 Ways to Ace Influencer Marketing with Video Content

Online video marketers are more likely to find the right influencer for their brand if they focus on “fit” before numbers, advises Brendan Lattrell, founder and CEO of Grapevine. Grapevine operates an online video platform where marketers upload a description of the type of video content they’re looking for and can search a database of video creators/influencers by audience, viewer age range, and product affinity which leads to an increase in...


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