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Tag: instagram

Instagram Rules Video Engagement

L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies...


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Instagram Video Is Soaring for Publishers

Publishers are piling into Instagram video. Since the Facebook-owned platform raised the maximum length, video has become a central area of focus for publishers there. This surge in video opens another front in the war between Instagram and Snapchat, which are battling for views and ad dollars...


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25% of Marketers are Investing in Video Ads on Instagram and Twitter

If you aren’t investing in online video, remember your competitors might be. Recent data suggests 67 percent of marketers are now investing in video ads on Facebook while 51 percent are investing in video for YouTube...


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3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling...


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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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5 Brands and Publishers Killing It with Instagram Video in 2017

5 Brands and Publishers Killing It with Instagram Video in 2017Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform.

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User-generated March Madness Videos Explode on Instagram

User-generated March Madness Videos Explode on InstagramEngagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window.

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6 of the Best Branded Instagram Videos October 2016

6 of the Best Branded Instagram Videos October 2016As brands continue to produce innovative short-form snackable video content on Instagram, we take a look at some of the best uploads to the micro-video platform in October 2016.

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Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’sWhile linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

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Why Brands Need to Take Notice of Instagram Stories

Why Brands Need to Take Notice of Instagram StoriesInstagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of 'Stories', video marketers have a unique opportunity to harness this new feature and use it to their advantage.

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