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Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads...


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Facebook Users Find Video 5x More Engaging Than Images

Facebook Users Find Video 5x More Engaging Than ImagesIn a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

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Facebook Users Find Video 5x More Engaging Than Images

Facebook Users Find Video 5x More Engaging Than ImagesIn a recent video released by Facebook, the site confirmed that users gazed at video content on Facebook and Instagram 5x longer than they did static content.

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CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

CNN: Billions of Online Video Views Means it’s More Than Just a Cable News NetworkVideos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it's a prime target for online advertisers who want to reach news junkies.

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CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

CNN: Billions of Online Video Views Means it’s More Than Just a Cable News NetworkVideos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it's a prime target for online advertisers who want to reach news junkies.

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Six Ways to Generate More (and More Creative) Ideas

Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. Read the full article at MarketingProfs

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3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly [Infographic]

3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly [Infographic]Did you know there are ways of making your video content more search engine friendly? The more information you provide about your video helps it become more discoverable via search. We bring you 3 quick tips you can implement today.

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YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV ShowsIn its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of this age group.

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YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV ShowsIn its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of this age group.

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