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Tag: Nine

Why the Verticalization of Social Video Content is Crucial to Group Nine

Why the Verticalization of Social Video Content is Crucial to Group NineGroup Nine hasn’t created a small handful of “general interest” destinations around each of its brands, it has created them around genres. It isn't fragmenting its brands; it's segmenting them.

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Group Nine Media steals the show at #NewFronts2017

Group Nine Media steals the show at #NewFronts2017Group Nine Media is a family of digital media brands (NowThis, The Dodo, Seeker, and Thrillist) built for the mobile, social, and video-first world. It generated 3.3B video views and 96M social actions against its content in April 2017, and is scaling up at a breakneck pace.

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