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Tag: snapchat

How to Advertise on Snapchat

With 166 million active users who, on average, open the app more than 18 times a day, Snapchat has a highly engaged user base that is largely untapped by marketers. Snapchat’s community spans a broad age range. It’s not just teens using the app. Snapchat’s growing audience of daily users in the US includes 50% who are 25 or older...

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8 Reasons to Include Snapchat in Your Marketing Strategy

It’s not easy to predict the future of Snapchat, especially when Facebook and Instagram seem to be out-competing Snapchat on many fronts by ‘borrowing’ its best features. So far Snapchat has risen to the challenge, embracing its role as a trend-setter and pushing boundaries with more innovation. ...

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Welcome to the Age of Snapchat

Unlike on Facebook and Twitter, video content on Snapchat can only be seen by the people who are given access to it for a limited period of time. This considerably lowers the pressure for users to produce good content, encouraging them to post more frequently and therefore increasing the time they spend on the app...

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#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read the full article at MarketingProfs

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