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Tag: social

How to Use Twitter Social Videos to Boost Business Visibility

An often overlooked video marketing option is using video on Twitter. Using videos on Twitter can provide a richer experience for followers than simply posting images or text. Videos allow your followers an opportunity to get to know, like, and trust you quicker and easier. The fact of the matter is: Twitter users embrace video...


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The Significant Seven Social Video Platforms of 2017

The Significant Seven Social Video Platforms of 2017Each of the significant seven social video platforms has a different personality, so each one should play a different role in your upcoming marketing plans.

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64 Percent of Consumers Purchase After Watching Branded Social Video Content

64 Percent of Consumers Purchase After Watching Branded Social Video ContentA new report suggests that not only are 84% of viewers watching social video via mobile devices, but also that 64% of consumers make an informed purchase after watching branded social videos.

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Here’s the Daily Mail’s Winning Social Video Strategy

Here’s the Daily Mail’s Winning Social Video StrategyWith over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content.

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How The New York Times is Making News With Social Video

How The New York Times is Making News With Social VideoThe New York Times is one of the most recognized media companies in the United States, and over the last 160 years, it has built a name for itself as a destination for authoritative news and professional journalism. The NYT also has an engaging social video presence with 15.2 million followers, and thanks to these dedicated fans, NYT routinely pulls in millions of views a month from its video content.

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Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns

Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video CampaignsInfluencers are building their own brands online using curated “communities” of micro-influencers to promote their products. We take a look at how micro-influencers have become an essential part of social video marketing.

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How Social Video Helped Kat Von D Built a Beauty Empire

How Social Video Helped Kat Von D Built a Beauty EmpireKat Von D, tattoo artist & reality TV star, partnered with Sephora in 2008 to launch Kat Von D Beauty, and has since built an impressive cosmetics empire with the help of social video.

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Here’s Why National Geographic Rules Social Video

Here’s Why National Geographic Rules Social VideoNational Geographic has always been famous for its powerful storytelling, so its no surprise that it's finding huge success as an online video publisher on platforms like Instagram and Facebook.

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46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video

46% of Consumers Confirm They Made a Purchase After Watching a Branded Social VideoDid you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video on social media?

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The Most Viewed Social Videos of 2016 (and What Media Companies Can Learn From This List)

The Most Viewed Social Videos of 2016 (and What Media Companies Can Learn From This List)We take a look at the most watched videos across the main social platforms for 2016, and highlight what publishers and media companies can learn about the kind of content that goes viral.

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