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Tag: spotify

Spotify Is Still Figuring out How to Approach Video

Everyone is pivoting to video but the simple reality is video is an incredibly difficult business in which to do well. With an increasing number of streaming and social platforms seeking original video series, it’s harder for a new streaming platform to stick out from the pack. There’s the additional question of whether Spotify listeners want to watch video in the first place...

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Spotify Has a Video Business You've Never Heard Of

Given all the noise surrounding aggressive moves into original video content marketing by everyone from Facebook to Twitter, you'd be forgiven if you forgot about the unlikely entrant: Spotify. Web-video producers and dealmakers say they still see big potential in Spotify as a video outlet but have often been left somewhat befuddled...

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