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Tag: trends

Get the Latest Insights and Trends for Online Video [Exclusive Report]

Get the Latest Insights and Trends for Online Video [Exclusive Report]

As social video continues to thrive, more publishers, media companies and influencers are taking advantage of the medium as a means to reach and engage with consumers and fans. Choosing the right strategy for your video distribution is now more important than ever, but how do stakeholders keep up with the key trends in the new video ecosystem?

In a brand new report from Tubular, we take an in-depth look at the benchmarking
and growth numbers that matter to you and your social video strategy. The report includes industry metrics as well as our standardized performance metrics, Tubular Video Ratings.

Download the New Q3 2017 State of Online Video Report Today! Get All the Latest Video Insights and Trends

Up-to-date Online Video Trends – Now!

Data-driven video content is becoming the cornerstone of digital marketing campaigns. Media companies, brands, and publishers can keep up with the latest insights, trends, and new data by downloading Tubular’s new ‘State of Online Video Report Q3 2017’, and watching the playback of our webinar to get the latest stats for online video. You’ll learn the following:

  • The latest global trends in video content
  • Who are the media companies winning with social video?
  • Who are the mega-creators on YouTube and Facebook Video?
  • How to take advantage of awards season on social

Food-related Video Views Continue to Grow

While a variety of content is generating views and engagement across the main social video platforms, videos related to food and drink continue to attract huge audiences. Compared to Q3 2016, food and drink video views grew by 30% on Facebook, and 140% on YouTube during the last quarter. On Facebook, the majority of food related views are generated by creators that primarily only make content about food. But on YouTube, food views are coming from a variety of creators that also publish videos around other topics.

The new report from Tubular also takes a deeper dive into food video content. For instance, did you know that on YouTube, family channels & Asian food channels drive triple digit growth for food related content? Download the research now for more insights into what’s engaging your target audience.

Food related video views on YouTube and Facebook Q3 2017 (All data via Tubular’s ‘ State of Online Video Report Q3 2017’

Exclusive Webinar on Video Insights for 2017

This quarter our report not only focuses in on the latest critical trends, but also the video trends happening right now around tent pole events like the U.S. Awards Season 2018, and World Cup 2018. We also bring you insights into sponsored video, and provide invaluable commentary on influencer demographics.

To accompany the new report, we held an exclusive webinar which offered insights on the trends you need to know to set your programming strategy up for success. We also highlight why you should choose certain tactics over others. Watch the recording online now to keep up with the changes in online video, and learn what’s in store for the future. The presenters are:

Allison Stern:  Allison is Tubular’s Co-Founder and CMO. Before Tubular, Allison worked at YouTube, with the sales operations, product marketing, and business development teams. Throughout her career, Allison has helped media companies, including 20th Century Fox and AOL, develop compelling online experiences and increase user engagement.

Lindsay Lamont: Lindsay is the Enterprise Solutions Engagement Manager at Tubular Labs. Based in our New York city office, Stanford graduate Lindsay is passionate about discovering trends and insights in the online video ecosystem.

The State of Online Video Q3 2017 Report

The exclusive ‘State of Online Video Report Q1 2017’ gives unprecedented insights into what’s happening on the major video platforms. Just click on the button below to access the webinar playback and the full report.

Download the New Q3 2017 State of Online Video Report Today! Get All the Latest Video Insights and Trends

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Video Trends: Why Sponsored Content is the Future of Digital Advertising

Video Trends: Why Sponsored Content is the Future of Digital Advertising

Video content has never been more ubiquitous, or more popular with viewers, than it is in 2017. In Q1 2017 alone, we surpassed 2.3 trillion online video views across the main social video platforms! Millions of videos are being consumed via social platforms, owned and operated websites, and across multiple advertising channels, and the medium is one of the most effective ways of reaching a target audience.

However, the proliferation of ad-blocking software installed by users poses a real threat to brands, publishers, and video advertisers. The software threatens traditional interruption advertising, such as pre-roll video, especially as mobile ad blocking reaches mainstream penetration. TV advertising is not exempt from these trends either. Younger viewers watching less TV than ever, and when they are tuning in, it’s either post-broadcast via a catch-up service, or via second screen viewing—both of which make it harder to deliver effective campaign results.

Sponsored Video is the Future

So what can video marketers and advertisers do to ensure their message reach as much of their intended audience as possible? Well, sponsored video is the fastest growing vertical in digital advertising today. According to an eMarketer survey, 48% of marketers anticipated increasing their influencer marketing spends this year to shore up their sponsored footprint, contributing to a sector that is rapidly growing and is currently estimated at $1.3 billion annually. Sponsored video content can also help bypass ad-blocking software, and help brands and publishers reach new demographics by sponsoring content from trusted influencers, and other partners.

Sponsored Video Insights: 2017

Sponsored video content has the ability to have a greater persuasive impact on viewers than a straight sales pitch. Advertisers need to cut through the noise, find the content opportunities, grow their audience, and successfully partner with brands to monetize video content. In our exclusive new insights report on sponsored video , we took a look at videos uploaded to Facebook and YouTube up to and including the March 31st 2017. Videos were selected where we believe there was an exchange of payment included in the creative and/or publishing process, i.e. there was a transaction where a partner was paid by a sponsor, to benefit the sponsor. (We consider gifts, like free products, or free hotel stays, as payment).

Download Our New Sponsored Video Insights Report Today! Get All the Latest Data on Sponsored Video Trends

There was significant growth of sponsored video content on YouTube and Facebook between April 2016 and March 2017. On YouTube, views of sponsored video content grew by 242% compared to Q1 2016, with a 57% increasing in publishers and creators uploading that type of content. On Facebook the numbers are even higher – views grew by 7390% YOY, with uploads also increasing by 4864%.

Growth of Sponsored Video Content on YouTube and Facebook – April 2016 to March 2017 (All data via Tubular)

Those numbers are incredibly impressive, but which industry verticals are pulling in the viewing and engagement numbers on the video content that’s being sponsored?

Top Sponsored Content Industries on YouTube and Facebook April 2016 to March 2017 (All data via Tubular)

On Facebook we are seeing the highest ROI in terms of views from sponsored videos via food and drink, home and DIY, and TV and movie content. In the last year, food and drink videos created in partnership with brands and publishers have averaged around 621K views. Think of publishers like Tasty,  Tastemade, or The Food Network who often collaborate with other brands, and influencers to reach a wider audience.

BuzzFeed’s Tasty US property has worked with Hersheys, Halo Top Creamery, Chobanis, Del Monte, and M&Ms over the past year to create and publish content that leverages Tasty’s 89M followers on Facebook. This collaboration with Hershey’s on this walkthrough for Marshmallow Kiss cookies generated over 17M views, and 155K shares for Tasty via Facebook. That’s nearly 17M views for a Hershey product beyond its own media properties!

Create Winning Brand Content Partnerships with Tubular DealMaker

Tubular provides independent analytics for the entire video ecosystem, allowing publishers, agencies, and brands to succeed together – growing organic audience and branded content partnerships. With our new product, Dealmaker, monetizing the social video marketplace has never been easier. DealMaker is the most comprehensive database of sponsored content on the market today, tracking over 140K sponsored videos, 30K campaigns, 15K brand sponsors, and 15K content partners. Built by Tubular for all media companies & publishers, DealMaker arms you with the intelligence you need to sell more deals and grow revenue.

Download Our Sponsored Video Content Insights Report: You May Qualify a Free Trial of Dealmaker!

We’ll be taking a deep dive into the new Sponsored Video Insights Report over the next few weeks. If you want to get your hands on a copy right now – and find how you can use Tubular to determine which sponsors or partners to work with – just click the button below.

Download Our New Sponsored Video Insights Report Today! Get All the Latest Data on Sponsored Video Trends

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State of Online Video Q2 2017: The Latest Trends [Free Webinar]

State of Online Video Q2 2017: The Latest Trends [Free Webinar]Get the latest trends and insights in online video. Our quarterly report will recap the actionable metrics that mattered in online video for Q2 2017 and provide an analysis and outlook for the coming quarter.

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Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report

Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends ReportMary Meeker's 2017 Internet Trends report has been released, and we look at the stats and insights around online video.

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What Digital Video Trends Will Power #NewFronts 2017?

What Digital Video Trends Will Power #NewFronts 2017?Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

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AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest Trends

AI, Machine Learning, and Big Data: Why Video Publishers Need to Keep Up With The Latest TrendsArtificial intelligence, machine learning, and big data are transforming the online video and internet marketing industries. Video publishers need to keep on top of the latest trends if they want to keep ahead of the game.

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State of Online Video Q1 2017: The Latest Trends [Free Webinar]

State of Online Video Q1 2017: The Latest Trends [Free Webinar]Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow? Join Tubular for our free webinar that promises to bring you right up to date with the latest trends and insights affecting online video in the first quarter of 2017

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Top 4 Promo Video Trends To Follow in 2017

Promo videos are steadily becoming a standard part of marketers online growth strategy. As the trend to broaden exposure to multiple marketing channels increases, the need for video marketing grows just as quickly.

In 2017, online content marketing is booming like never before. Organizations of all sizes are becoming more Internet savvy and online articles, whitepapers, ebooks, info graphics and of course, videos are being created at a steadily faster rate. Because visual content is the most engaging, images, GIFs and videos continue to be the most popular content. Content is easily shared as links via e-mail, twitter, Facebook and even person-to-person through text messaging, the most personal method of sharing.

Video is expected to become even more popular as this year progresses. It has been shown through research and surveys that content marketing with specifically promotional video will be responsible for the highest share of traffic by 2019! On an average, forecasts predict mobile users spend at least 40 minutes daily watching – and sharing and engaging with – videos. So it won’t just be 2017; the popularity of promo videos trend will continue, and grow at even a faster rate as time progresses.

Now is the time to get started; here are four easy promo video trends to familiarize yourself with this year

1. Branded Promo Video Content

People today are now more inclined towards watching videos than reading online. As mobile Internet use grows, video is easier to watch than reading text on a small screen – just press play! Viewers can sit back and let the video do all the talking. All brands that aspire to better connect with their customers must be aware of this trend to video content.

Marketing departments can respond accordingly by releasing engaging, informative promo videos that answer viewer’s questions while building brand awareness. A promotional video is not an advertisement, but having the support of a brand without being overbearing is perfectly okay. If the information’s quality is good, and the production value is good, a viewer will likely be inclined to like, bookmark or share the video content with their friends and colleagues. Bite-sized videos, with time lengths of thirty seconds to no more than a minute and a half, are excellent for this purpose.

Examples of branded promotional videos can range from featuring their employees and offering quick tips to their buyers to interviewing any industry influencer with promotional voice over some video content. And, the best thing is that there are numerous platforms available for free to share these videos. YouTube and Facebook are the most ideal, and LinkedIn and Twitter have their wide popularities to draw upon too.

The easiest way for an organization to begin creating promo videos is to consider repurposing your existing written-article content into the video medium. Taking already your most-popular articles and reworking the messages for the video format will allow you to take maximum benefits from the video marketing trend while pleasing an expanding audience.

2. Promo Videos Embedded throughout the Website

As it is said images speak far better than the written word, it is proven in the case of video marketing too. A video embedded on a sales or informational page will notably amplify conversion rates in online business. Commerce websites can better inform a prospect, gain trust, build brand and reduce opposition by creating relevant promotional video content. Moreover, this can prove to be more beneficial in case of a services company as products can still be featured through images and text content.

Posting promotional videos on social platforms and linking to homepage is one of the most efficient ways to drive traffic to your website. Unlike other forms of content, videos are more engaging therefore these are more effective. If you feature a promo video on your main page or about us page, visitors tend to stay longer on your website and this may turn them to potential customers as well.

Using a promotional video content on your website to introduce your brand to the audience is a remarkable way to build relationship and trust with the customers. To start exploring promo video by using a creative brief template will help you discover the goals and needs your audience has in a video. As promo videos gain more and more popularity, you can grab this opportunity to have promo videos posted on homepages as well along with sales and landing pages.

3. Live Streaming Promo Style Videos

Sharing of live videos has become notably popular in the current years via Facebook Live and Periscope. These platforms allow the users to share real-time videos. Businesses are embracing these new mediums by being creative and utilizing these platforms for promoting products, featuring demonstrations. Also, while not a promotional video per se, video can be used for question and answer sessions too. If none of these, you can also let the audience simply know about your brand by viewing these videos.

Periscope is one of the free video sharing platforms with comparatively fewer users when compared to say Twitter, but still, it has the capacity to promote your following more quickly. Periscope is said to feature 350,000 hours of videos daily and is widely popular amongst top 15% of the brands. Above all of course is YouTube. which has its huge user base and SEO tie-in with Google, and is a must-have to be used to feature your promo videos.

Facebook Live is gaining popularity with users now as well. This platform lets an organization speak to it’s users by perhaps offering a special “behind the stage” glimpse of your company. Using an iPhone on a tripod for video can suffice as these cameras record 4K video. Reports say that Facebook users spend three times more time watching videos on Facebook Live than on any other videos that are simply shared to the site. This simply means that there is more scope that can be explored and executed into your marketing plan.

4. Email Campaign with Promo Video Series

The last big concept for promotional video use is with a tie-in to an email marketing strategy. Video is more effective and quick to communicate your ideas and concepts than written text. Embedding promo videos in e-mail marketing is proving to be an added advantage. Surveys have shown that businesses or marketers who have utilized this feature have enjoyed an upsurge in their e-mail open rates as well as pay per click rates. Also, there has been a greater count of shares and engagement once the video is being watched.

Strategies like using the term ‘video' in the subject lines of e-mails have confirmed it to be helpful. The types of video contents that tend to perform the best include videos on training and product demonstrations.

Get Stared with Your Promo Video Campaign

To make sure that using video content in your marketing is successful, focus on creating quality promotional videos that are brief in length, have a clear call to action and are persuasive. Brevity and a key message is paramount. As a final takeaway, to reach a greater audience, ensure that you are hosting your videos on YouTube as well for SEO. Take hold of the opportunity and boost your organization by embracing this year’s promotional video trends!

Steven Randall is a blogger and a content manager. He is also a fan of movies, music and writing. Steven finds inspiration in reading and traveling, and is happy to answer any questions you may have.

The post Top 4 Promo Video Trends To Follow in 2017 appeared first on Reel Marketer.


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The Top Trends and Insights for Video Marketing in 2017

The Top Trends and Insights for Video Marketing in 2017In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

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The Top Trends and Insights for Video Marketing in 2017

The Top Trends and Insights for Video Marketing in 2017In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

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