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Tag: twitter

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads...

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How to Use Twitter Social Videos to Boost Business Visibility

An often overlooked video marketing option is using video on Twitter. Using videos on Twitter can provide a richer experience for followers than simply posting images or text. Videos allow your followers an opportunity to get to know, like, and trust you quicker and easier. The fact of the matter is: Twitter users embrace video...

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25% of Marketers are Investing in Video Ads on Instagram and Twitter

If you aren’t investing in online video, remember your competitors might be. Recent data suggests 67 percent of marketers are now investing in video ads on Facebook while 51 percent are investing in video for YouTube...

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Twitter Goes Big On Live Video With Bloomberg Partnership: #NewFronts 2017

Twitter Goes Big On Live Video With Bloomberg Partnership: #NewFronts 2017Twitter is teaming up with Bloomberg Media to bring users the first-ever 24/7 breaking news network that will be global, live, social and streaming.

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