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Tag: video

Top 12 Sessions the Video Industry Needs to Take Notice of at Advertising Week 2017

Top 12 Sessions the Video Industry Needs to Take Notice of at Advertising Week 2017Advertising Week kicks off on September 25th in New York City, and we highlight the 12 sessions that video industry professionals shouldn't miss.

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3 Reasons Why Reddit’s Video Advertising Is a Big Deal

If you are a marketer who has resisted Reddit until now, this might be a good time to reconsider: The site recently added video advertising to the mix for select clients. Reddit is a real internet powerhouse and there’s probably no better platform for launching a would-be viral ad...


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Why Audience Development is Becoming a Cornerstone Strategy for Digital Video Publishers

Why Audience Development is Becoming a Cornerstone Strategy for Digital Video PublishersData-driven audience development strategies are becoming the cornerstone of successful online video campaigns. But how do you know what audiences you need to develop, and how do you start to build out this kind of strategy?

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Pinterest Offers Autoplay Video Ads to All Advertisers

Pinterest is ramping up its push into autoplay video ads, a format popularized by social network Facebook as a way to bolster revenue and lure more advertisers. Major brands have seen positive results from video ads on Pinterest, the company said...


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Floyd Mayweather and Conor McGregor Take Their Fight to Online Video

Floyd Mayweather and Conor McGregor Take Their Fight to Online VideoIn the build up to this weekend’s super fight between Floyd Mayweather Jr and Conor McGregor, we took a look at the online video story behind the much-hyped mega fight.

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Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon.

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How to Create a Facebook Video Strategy

Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers...


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Media Companies Are Investing in Multiple Platforms and Longer Video Content

Media Companies Are Investing in Multiple Platforms and Longer Video ContentUS media companies are shaking things up by investing in longer video content on both YouTube and Facebook. Find out more from our new report on the State of Online Video Q2 2017.

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Dollar Shave Club’s New Sponsored Video Campaigns Are Doing F***** Great

Dollar Shave Club’s New Sponsored Video Campaigns Are Doing F***** GreatDollar Shave Club's first video went super-viral, but its latest sponsored video campaigns are doing even better for the brand.

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How to Use Video Marketing on Each Social Media Platform

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site serves a different purpose, so we use it differently. It’s no surprise, then, that we watch—and expect—different types of video on each platform...


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