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Tag: video

State of Online Video Q2 2017: The Latest Trends [Free Webinar]

State of Online Video Q2 2017: The Latest Trends [Free Webinar]Get the latest trends and insights in online video. Our quarterly report will recap the actionable metrics that mattered in online video for Q2 2017 and provide an analysis and outlook for the coming quarter.

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World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still Amazing

World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still AmazingVolvo Trucks new 'World's Largest Unboxing' video demonstrates that B2B videos can amaze viewers on YouTube as well as any viral or music video.

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The Many Faces of #E32017: Sponsored, Live, and Official Video

The Many Faces of #E32017: Sponsored, Live, and Official VideoAt E3 2017, the world's biggest gaming brands released 80 trailers around the most highly-anticipated game releases of the year. We take a look at how live, sponsored, and official E3 2017 content performed on YouTube.

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Instagram Video Is Soaring for Publishers

Publishers are piling into Instagram video. Since the Facebook-owned platform raised the maximum length, video has become a central area of focus for publishers there. This surge in video opens another front in the war between Instagram and Snapchat, which are battling for views and ad dollars...


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How Refinery29 Owns its Lifestyle Video Presence

How Refinery29 Owns its Lifestyle Video PresenceRefinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy.

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The Significant Seven Social Video Platforms of 2017

The Significant Seven Social Video Platforms of 2017Each of the significant seven social video platforms has a different personality, so each one should play a different role in your upcoming marketing plans.

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25% of Marketers are Investing in Video Ads on Instagram and Twitter

If you aren’t investing in online video, remember your competitors might be. Recent data suggests 67 percent of marketers are now investing in video ads on Facebook while 51 percent are investing in video for YouTube...


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3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling...


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64 Percent of Consumers Purchase After Watching Branded Social Video Content

64 Percent of Consumers Purchase After Watching Branded Social Video ContentA new report suggests that not only are 84% of viewers watching social video via mobile devices, but also that 64% of consumers make an informed purchase after watching branded social videos.

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Spotify Has a Video Business You've Never Heard Of

Given all the noise surrounding aggressive moves into original video content marketing by everyone from Facebook to Twitter, you'd be forgiven if you forgot about the unlikely entrant: Spotify. Web-video producers and dealmakers say they still see big potential in Spotify as a video outlet but have often been left somewhat befuddled...


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