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Tag: Videos

Google Videos vs. YouTube: Which Is the Best Video Search Engine?

Video is booming as a content marketing medium. People love watching videos online and producing great video content is quickly becoming a surefire way to command attention and grow a following. By 2019, video is expected to drive an astonishing 80% of all internet traffic. Clearly, it’s important for businesses to start working on video content sooner rather than later. And while producing great content is essential, that’s only half the battle. For your videos to benefit your business, people have to be able to find them, and that involves optimization...


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How Chobani Uses Sponsored Videos to Stir Up Yogurt Sales and Market Share

How Chobani Uses Sponsored Videos to Stir Up Yogurt Sales and Market ShareRead how yogurt brand Chobani is partnering with publishers and creators on a series of highly successfully sponsored video campaigns.

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GE’s Sponsored Videos Electrify B2B and B2C Audiences

GE’s Sponsored Videos Electrify B2B and B2C AudiencesGeneral Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people.

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How British Airways and Other Airlines Are Using Safety Videos to Fly High Online

How British Airways and Other Airlines Are Using Safety Videos to Fly High OnlineBritish Airways just released a new star-filled safety video online, a full month before it makes an appearance on its planes. We take a look at how airline safety videos are becoming a powerful marketing tool in their own right.

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How to Use Twitter Social Videos to Boost Business Visibility

An often overlooked video marketing option is using video on Twitter. Using videos on Twitter can provide a richer experience for followers than simply posting images or text. Videos allow your followers an opportunity to get to know, like, and trust you quicker and easier. The fact of the matter is: Twitter users embrace video...


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Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Facebook and YouTube leads engagement. However, when it came to watching videos everyday, Facebook made a sweep of the entire report in the top spot. Instagram Stories took the second spot followed by Snapchat with YouTube in...


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Business Insider Videos Thrive on Delivering Soft News

Business Insider Videos Thrive on Delivering Soft NewsBusiness Insider has established itself as a go-to source for clips related to news, current events, human interest stories and more. Read why the publisher's video strategy is a vital part of its digital success story.

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Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are Working

Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are WorkingWith over 24.5 Million followers on Facebook alone, Tastemade is taking full advantage of food’s online popularity. We take a closer look at how Tastemade makes their most popular videos, and how other publishers can gain some helpful tips about what works online.

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User-generated March Madness Videos Explode on Instagram

User-generated March Madness Videos Explode on InstagramEngagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window.

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Trump-Related Videos Have Grown Saturday Night Live’s YouTube Channel by 48%

Trump-Related Videos Have Grown Saturday Night Live’s YouTube Channel by 48%The political climate in the U.S. has proven to be a goldmine of comedy content for Saturday Night Live, and its online video uploads has struck a chord with many viewers, particularly on YouTube.

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