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Tag: Views

Facebook Watch Time: 15 Ways to Increase Views and Engagement

Facebook Watch Time: 15 Ways to Increase Views and EngagementIncreasing the Watch Time of videos uploaded to Facebook is a vital goal for publishers who want to increase their share of views and engagement on the platform. We give you 15 actionable takeaways you can put in place today.

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Pet Industry Scores Big with 2M Average Video Views for Sponsored Content

Pet Industry Scores Big with 2M Average Video Views for Sponsored Content

Sponsored video content has seen an upsurge in production and success over the last year, as Tubular’s new DealMaker Sponsored Video Marketing Report discovered. Some industries in particular are striking gold when it comes to sponsoring videos; in fact, in quarter one of this year alone, the top three most successful sponsors in terms of video views pulled in almost 2.3 billion total views on their content from January to March. Here’s which industries we’re talking about:

Download Our New Sponsored Video Insights Report Today! Get All the Latest Data on Sponsored Video Trends

Gaming, Media, and Food Industries Claim the Majority of Sponsored Content Views

Sponsors from a whole range of industries including technology, insurance, automotive, and education generated content in Q1 of 2017. But only three particular industries saw the most returns on their investments. In terms of overall total views, sponsors from the gaming, media, and food industries made out well earlier this year.

YouTube audiences are steady consumers of video game content, so much so the Google video giant launched its own dedicated game streaming site and app YouTube Gaming a few years ago. And it’s this love of gaming which helped the titular industry generate roughly 109 million total views on sponsored video content. Some of the biggest brands in the entire gaming industry became the top sponsors on YouTube within this genre in Q1, with Ubisoft solidly leading the pack with an impressive 36 million total views. As for the top partners within the gaming industry, companies’ partnerships with VanossGaming, H2ODelirious, and Wengie proved most fruitful with 18 million, 9 million, and 6 million views, respectively.

Media sponsors also performed exceptionally well on both YouTube and Facebook from January to March. On YouTube, the second-highest total views by sponsor behind gaming was from media companies with a total of 94 million views. On Facebook, media brands came in first place in terms of overall views with a not-too-shabby 1.4 billion. So which media companies invested in sponsored content from January to March, and which partners helped contribute the most views?

The top media sponsor on YouTube turned out to be audiobook seller Audible with 13 million total views across 70 different partners (home and DIY channel Troom Troom being the top partner with 7.8 million views), while anime streaming service Crunchyroll placed second with 9 million views across 10 partners — animation channel Domics turned out to be Crunchyroll’s best partner with 7.8 million views across two videos alone! On Facebook’s end of things, that site’s top media sponsor Moana generated 73 million views alongside top partner ellentube in Q1; next up on that video platform was My Kitchen Rules, pulling in 24 million total views on videos about puff pastries and pancake bacon dippers (yum…) from partners Tasty and Cooking Panda.

Speaking of food, that industry also did well for itself in Q1 2017. Coming in second behind media brands in terms of sponsored views on Facebook, videos from food sponsors generated 691 million total views across the site. Top sponsors included Campbell’s (with 74 million views), Frank’s RedHot hot sauce brand (39 million), and rice company Uncle Ben’s U.S.A. (24 million). Tasty and NowThis produced the best results for the food industry’s sponsored content with approximately 165 million and 55 million total views, respectively (these two creative partners also were the top two view generators for Campbell’s sponsored content). Mexican food and media brand kiwilimon was the third-best partner for sponsors to team up with in Q1 thanks to 43 million views.

However, Average Views on Sponsored Pet Content Eclipses All Other Industries

Many online video professionals would argue that view counts aren’t the be-all-end-all metric of success. In many ways, they’re right, especially in terms of the data Tubular uncovered in its recent DealMaker report. This is because despite the media, gaming, and food industries claiming the most video views for themselves in Q1 2017, the industry which received the best average 30-day viewership (V30) across both YouTube and Facebook was actually the pet industry.

On both platforms, 22 different sponsors from the pet industry worked with 41 different creators/partners on 167 different videos. On YouTube in particular, pet-related sponsored videos saw a huge V30 number of 2 million. The next-highest industry on Google’s online video site, logistics and heavy transportation, only pulled in half that average view count at 1 million. Interestingly enough, the pet industry came in fifth on Facebook with a V30 of 249K, but even the site’s top sponsor in terms of V30 (which was, perhaps unsurprisingly, the gaming industry) only saw 344K views.

As it turns out, the pet industry sponsor with the most views across YouTube and Facebook in Q1 2017 was Mazuri, a pet food brand for unique and exotic animals. The company sponsored a few of the wildly popular live streams for April the Giraffe, a resident of the New York-based Animal Adventure Park who was expecting a calf earlier this year. Mazuri’s most popular video broadcast saw 34 million total views, with a V30 of about 34.1 million. Unfortunately, no recording is available for this “Giraffe Cam” live stream, so enjoy this updated video instead of April, her new calf Tajiri, and her mate Oliver:

These findings seem to show sponsored pet content can perform exceptionally well on YouTube. The fact of the matter is pets and animals will almost always eclipse other industries simply because of viewers’ penchants for consuming and sharing cute kitten or puppy videos, a practice essentially synonymous with being an internet user. After all, the first video ever uploaded to YouTube by one if its co-founders was filmed at an elephant enclosure at a zoo!

Find Out More About Sponsored Video Content Trends

Interested in learning more about Tubular’s sponsored video content findings? Click below to download the report!

Download Our New Sponsored Video Insights Report Today! Get All the Latest Data on Sponsored Video Trends

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Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016Tubular’s recent ‘State of Online Video Report' has revealed some important observations into the role sponsored content has played in today’s online video landscape. In short: sponsored content is doing exceedingly well for many brands who’ve tried it, and this trend doesn’t appear to be slowing down anytime soon.

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Millennial Males are Turning to YouTube and Facebook for Football Views and News

Millennial Males are Turning to YouTube and Facebook for Football Views and NewsDid you know that football videos generated an incredible 23B online video views between May 2016 and May 2017? Or that Facebook live videos about soccer are twice as engaging than for non-live soccer videos? Download our report for more insights.

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Top Media Publishers Drive 86% Growth in Video Views on Facebook

Top Media Publishers Drive 86% Growth in Video Views on FacebookMedia companies are generating millions of views and engagements with video content on Facebook. Find out more insights about the online video ecosystem from Tubular's 'State of Online Video Report Q1 2017'.

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CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

CNN: Billions of Online Video Views Means it’s More Than Just a Cable News NetworkVideos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it's a prime target for online advertisers who want to reach news junkies.

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CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

CNN: Billions of Online Video Views Means it’s More Than Just a Cable News NetworkVideos uploaded by official CNN properties have generated over 8.4 Billion views across all the main social video platforms since 2007. That makes it so much more than a cable news network. In fact it's a prime target for online advertisers who want to reach news junkies.

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Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned ContentWhen it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos.

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Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned ContentWhen it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos.

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Chevrolet Drives Huge Video Views to Become Most Watched Auto Brand

Chevrolet Drives Huge Video Views to Become Most Watched Auto BrandChevrolet has overtaken Nissan to become the most-watched automotive brand, generating nearly 104M video views in June 2016. We take a look at the video properties that are driving success for Chevrolet as part of its multi-platform video strategy.

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