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Tag: What

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing CampaignsL’Oréal is doing things right when it comes to influencer marketing - from smart segmentation to working with up-and-coming micro-influencers. Let’s take a look at the different aspects of L’Oréal’s strategy to find out what’s working for them.

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Facebook Dwell Time: What Video Marketers Need to Know

Facebook Dwell Time: What Video Marketers Need to KnowWhile engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network.

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What Digital Video Trends Will Power #NewFronts 2017?

What Digital Video Trends Will Power #NewFronts 2017?Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business.

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What Marketers Need to Know About the Changes Coming to Facebook and YouTube

What Marketers Need to Know About the Changes Coming to Facebook and YouTubeBoth Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

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What Marketers Need to Know About the Changes Coming to Facebook and YouTube

What Marketers Need to Know About the Changes Coming to Facebook and YouTubeBoth Facebook and YouTube have announced some pretty important changes to their video advertising formats well in advance. So what do marketers need to know to keep ahead of the game?

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What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

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What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?What will the NBA, NFL, NHL, and MLB do now Vine has gone for good? We take a look at how the big sports brands are using other video platforms to reach their target audiences.

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The Most Viewed Social Videos of 2016 (and What Media Companies Can Learn From This List)

The Most Viewed Social Videos of 2016 (and What Media Companies Can Learn From This List)We take a look at the most watched videos across the main social platforms for 2016, and highlight what publishers and media companies can learn about the kind of content that goes viral.

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