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Tag: youtube

How Video Rankings Differ on Google and YouTube [New Study]

How Video Rankings Differ on Google and YouTube [New Study]A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences.

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Millennial Males are Turning to YouTube and Facebook for Football Views and News

Millennial Males are Turning to YouTube and Facebook for Football Views and NewsDid you know that football videos generated an incredible 23B online video views between May 2016 and May 2017? Or that Facebook live videos about soccer are twice as engaging than for non-live soccer videos? Download our report for more insights.

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3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling...


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No Matter How You Define It, Generation Z Can’t Live Without YouTube

No Matter How You Define It, Generation Z Can’t Live Without YouTubeThere's great news for brands and publishers as two new studies confirm that Generation Z are not only heavily invested in online video, they are OK with branded content too.

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Destruction Content Is Blowing Up on YouTube

Destruction Content Is Blowing Up on YouTubeDestruction-based videos have exploded on social video, particularly on YouTube. In fact, views for this very niche content have increased 366% year-on-year on that platform.

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YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTubeIf your brand has yet to experiment with YouTube Live as part of your video marketing strategy, now is the time to try. Read our guide to ensure you are following best practices to get the most return on investment from your YouTube live-streams.

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Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

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Memo to Big Brands: Declare Victory and Advertise on YouTube Again

Memo to Big Brands: Declare Victory and Advertise on YouTube AgainYouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.

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A Day in the Life Of: An Intern at YouTube Channel Funhaus

A Day in the Life Of: An Intern at YouTube Channel FunhausAt one point, everyone in this industry was a newcomer. That’s why here at Tubular we wanted to get the perspective of someone who’s just starting his career in online video and why the industry matters to him, as part of our "Day in the Life of" series. Nick Torchon works as an intern at the YouTube comedy and gaming channel Funhaus, which boasts over 1 million subscribers.

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3 Big YouTube Numbers Video Marketers Need to Care About

3 Big YouTube Numbers Video Marketers Need to Care AboutSome pretty impressive statistics around YouTube viewing figures have been released, which all video marketers need to care about as part of their YouTube marketing strategies.

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